Difference between revisions of "Scenario 2- The power of the crowds"
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There is also a wave of new <b> DIY entrepreneurs </b> (see [http://fora.tv/2010/06/14/WIREDs_Chris_Anderson_Atoms_Are_the_New_Bits#Chris_Anderson_From_DIY_Invention_to_Entrepreneurship]). | |||
==2020 - 2025== | ==2020 - 2025== | ||
This was the key of breaking complexity and making it simple. The world wide web is more fluid than ever. <u>Users</u> do not need to have different accounts on different platforms. The world wide web allows them to communicate both socially and professionally without trapping them in different social networks.<br> | This was the key of breaking complexity and making it simple. The world wide web is more fluid than ever. <u>Users</u> do not need to have different accounts on different platforms. The world wide web allows them to communicate both socially and professionally without trapping them in different social networks.<br> | ||
This new type of communication makes groups more powerful. This is the point when those 100 high-end consumers from Germany who desire flighting bikes easily find the 200 people in Japan with the same desire. The <b>economy</b> starts to be one which really <b>is consumer-centered</b>. And not because companies decide so | This new type of communication makes groups more powerful. This is the point when those 100 high-end consumers from Germany who desire flighting bikes easily find the 200 people in Japan with the same desire. The <b>economy</b> starts to be one which really <b>is consumer-centered</b>. And not because companies decide so, but because consumers decided: they had the tools to get together.<br> | ||
<u> | On the <u>companies</u> play ground rules of the game change. Given the fact that opportunities are out in the open, with different publics having the tolls to put their desires on the table, the game starts being about speed. The wave of DIY [http://fora.tv/2010/06/14/WIREDs_Chris_Anderson_Atoms_Are_the_New_Bits#Chris_Anderson_From_DIY_Invention_to_Entrepreneurship] entrepreneurs which started in the previous years is more and more active. The game being about speed they are not afraid to play against the big sharks. It is easier than ever for small entrepreneurs to reach a certain market, to assess it's dimensions and to reach it with the final product. | ||
==2025 - 2030== | ==2025 - 2030== | ||
is stronger and stronger. They shout out their desires and the companies who want to have access to their pockets must be fast in fulfilling those wishes. Companies, small and big, know that alone, as standalone businesses, they cannot be fast enough. <br><br> | |||
<i><b><font color="green">Old ways dye even faster than before =><br> | <i><b><font color="green">Old ways dye even faster than before =><br> | ||
companies need to learn to be FAST</font></b></i><br>[[File:Networks.jpg|600px|left|]]<br> | companies need to learn to be FAST</font></b></i><br>[[File:Networks.jpg|600px|left|]]<br> | ||
For these reason if ideas generation can be managed by each company the implementation part must be | For these reason if ideas generation can be managed by each company the implementation part must be in a team. This is how the new corporation got born - which is a network of old corporations. In 2010 companies had issues with implementation inside their companies only (see 2010-2015), however nowadays companies must be fast in learning aggregated implementation of innovation. The winers are the ones who learn it the fastest. <br><br> | ||
Corporate ventures, partnership and open innovation are the main tools companies use to implement innovation. The Google 2010 innovation style is of no use for companies. Employees need to spend time in implementing perfectly instead of creating new ideas.<br><br> | Corporate ventures, partnership and open innovation are the main tools companies use to implement innovation. The Google 2010 innovation style is of no use for companies (20% of the time to generate new ideas). Employees need to spend time in implementing perfectly instead of creating new ideas.<br><br> | ||
The business playground is very active - big networks (the new corporation model) play against <i> new born fast small networks.</i> Will the big sharks buy the small fishes? They would but the small guys are motivated and they learned the rules of the game are like piranha [http://en.wikipedia.org/wiki/Piranha]. | |||
[[Future of Innovation Main Page]] | [[Future of Innovation Main Page]] | ||