Difference between revisions of "Scenario 2- The power of the crowds"
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==2010 - 2015== | ==2010 - 2015== | ||
[[File:Innovation_tactics_in_2010.jpg|400px|right|]]<br><br>Companies discover that they <b>cannot manage the idea generation process</b>. Plenty | [[File:Innovation_tactics_in_2010.jpg|400px|right|]]<br><br>Companies discover that they <b>cannot manage the idea generation process</b>. Plenty of surveys (McKinsey, IBM CEO) indicate that most companies believe that innovation performance would improve with a better pipeline of big ideas (57%), yet only a third of these managers thought they had a good balance between idea generation and effective execution. The ideas trap is alive and well! More and more companies realize that <b>gold ideas</b> upon which competitor capitalized,<b> were once in their baskets</b> also, but everybody inside their company was busy doing something else: the tasks from their job description. For this reason more market players started putting more pressure on tracking opportunities and equally on implementing those. <br> | ||
Consumers are still ''playing'' with new mobile gadgets and new web tools which - some support their communication and make life more efficient, some however complicate is. Google Wave [http://en.wikipedia.org/wiki/Google_wave]- though it promised to become the ultimate collaboration tool, it <b>did not manage to make complexity simple</b>. | Consumers are still ''playing'' with new mobile gadgets and new web tools which - some support their communication and make life more efficient, some however complicate is. Google Wave [http://en.wikipedia.org/wiki/Google_wave]- though it promised to become the ultimate collaboration tool, it <b>did not manage to make complexity simple</b>. | ||
<b>We are still in the search for a simpler life.</b> | <b>We are still in the search for a simpler life.</b> | ||
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This is the time slot when Interoperability on the Web and standardization of software widgets was achieved. The standardization of widgets basically allowed everyone to write widgets, and for those widgets to work on all our phones and all OS. <br><br>[[File:connected.gif|300px|right|]]<br><br> | This is the time slot when Interoperability on the Web and standardization of software widgets was achieved. The standardization of widgets basically allowed everyone to write widgets, and for those widgets to work on all our phones and all OS. <br><br>[[File:connected.gif|300px|right|]]<br><br> | ||
Instead of working on widget standards that break the Web, people standardised a fully Web-compatible Mobile 2.0 architecture that delivered the same rich, personal functionality, but added back the seamless mashability of ever-changing people and their ever-changing stuff.<br><br> | Instead of working on widget standards that break the Web, people standardised a fully Web-compatible Mobile 2.0 architecture that delivered the same rich, personal functionality, but added back the seamless mashability of ever-changing people and their ever-changing stuff.<br><br> | ||
What happened is that the U-Web project became reality. What seemed like a dream in 2010 was finally pushed by a bunch of smart engineers from Boston. | What happened is that the U-Web [http://the-u-web.org/] project became reality. What seemed like a dream in 2010 was finally pushed by a bunch of smart engineers from Boston. This got us so much closer to efficient group communication<br> | ||
On the other hand, on the corporate side, at the end of 2015 it became obvious that <b>innovation is not just sexy but necessary</b> | |||
==2020 - 2025== | ==2020 - 2025== |