Difference between revisions of "Future of Innovation Main Page"
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==Project Overview== | ==Project Overview== | ||
This project is about defining how innovation 2.0 will look like. In other words what is the future of innovation. | This project is about defining how innovation 2.0 will look like. In other words what is the future of innovation. The time span we chose is 20 years from now. Therefore the scenarios are define for the year 2030.[[File:innovation.jpeg|300px|right]] The team received this challenge from Mr Russ Conser - Coordinator of the Game Changer Department from Shell. | ||
The time span we chose is 20 years from now. Therefore the scenarios are define for the year 2030.[[File:innovation.jpeg|300px|right]] | |||
The team received this challenge from Mr Russ Conser - Coordinator of the Game Changer Department from Shell. | |||
If you want to know more about Mr Conser and Game Changer, please click [http://earthsky.org/energy/russ-conser-shells-gamechanger-program-sponsors-entrepreneurs] | If you want to know more about Mr Conser and Game Changer, please click [http://earthsky.org/energy/russ-conser-shells-gamechanger-program-sponsors-entrepreneurs] | ||
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Procter Brothers, the Welsh company that bought the patent from Atkinson, has been fortunate that, in the 107 years since, no one has come up with a more efficient means of dispatching rodents. In fact, the company still commands 60% of the British market. For nearly every other business, though, building just one better mousetrap every century is not enough. To stay ahead, they must constantly search for the next idea that will best the competition.<br><br> | Procter Brothers, the Welsh company that bought the patent from Atkinson, has been fortunate that, in the 107 years since, no one has come up with a more efficient means of dispatching rodents. In fact, the company still commands 60% of the British market. For nearly every other business, though, building just one better mousetrap every century is not enough. To stay ahead, they must constantly search for the next idea that will best the competition.<br><br> | ||
Of course, successful innovation isn't simply a matter of coming up with ideas. It's the ability to nurture those ideas, make them work, and bring them to market that distinguishes a truly innovative company.<br><br> | Of course, successful innovation isn't simply a matter of coming up with ideas. It's the ability to nurture those ideas, make them work, and bring them to market that distinguishes a truly innovative company.<br><br> | ||
<b>Innovation</b> is: executing new ideas to create value. All three parts are important - to innovate you have to do something new, you have to actually execute the idea, and doing so must create value. <br> | |||
==Road Map towards the Scenarios== | ==Road Map towards the Scenarios== | ||