Difference between revisions of "Future of Innovation Main Page"

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Yes - Open Brewopolies  <br>
Yes - Open Brewopolies  <br>


[[ Scenario 1 - Empire with Walls]]
[[ Scenario 1 - Empire with Walls]]<br>
<b>Scenario 1 - Empire with Walls <br></b>
- Simplicity <br>
- IP prevails <br>
- Business model step change to allow in-house passionate creatives to be effectively lead and employed <br>
<br>
[[Scenario 2- Connected Convergence]] <br>
- Consumer groups emerge, and have power <br>
- Innovation specialist groups converge <br>
<br>
Layer 1- Front - End - Idea enablers - consumer pushed innovation<br>
- In this scenarion innovation is not pushed by the company towards consumers but it is the other way around - consumers push innovation towards companies. At this point companies make market research to understand their customers needs. In this scenario consumers push certain ideas into the companies - because their voice is louder enabled by the existence of new technologies which allow them to be louder<br>
- at this point companies gather little voices<br>
- in the future the voices will find each-other and scream out loud what they need<br>
- the winners will be the companies who grab what it is pushed the fastest<br>


-collective inteligence - wisdome of crowds <br>
[[Scenario 2- The power of the crowds]] <br>


- old ways dye even faster than before => companies need to learn to be faster<br>
<br>
Layer 2 - Idea implementers<br>
- the same forces which will enable the existence ofcrowds of passionate experts/specialists.<br>
- they will be the link between Layer 1 - the ones with the desires - and the corporations - the ones with the production power<br>
<br>
What Enables this scenario:<br>
- basic human needs - expressing their wishes - wanted to have their wishes as closer to their primitive desires - as customized as possible<br>
- technology evolvement - which brings people with the same peculiar rare desires together - creating a big enough - physically accessible market that companies will want to serve<br>
<br>
[[Scenario 3 - Brand Power]] <br>
- trend of companies towards open innovation, more than open source - includes big brands drawing talent to their 'edges'  <br>
- competitive companies embrace open innovation and glean competitive advantage through brand or other means such as higher adoption rates of their product or service <br>
-  the open innovation can be organised as companies learn to adapt a new social innovation business model to filter and organise the chaos emerging from open innovation<br>
<br>
[[Scenario 4- Global Innovation Governance]] <br>
[[Scenario 4- Global Innovation Governance]] <br>
To innovate, company needs resources. To get these resources, they invest and ensure through intellectual property that they can get a return on their investment. With the spreading of capitalism since 19th century, a big part of the investment comes from private investors who understand that by innovating the company will be able to be more profitable and therefore give them a return on the investment. Company innovation has no limit as soon as it satisfies the condition of return on investment and that it respects regulations. With the idea of self-regulating market, governments try to lower the fields they regulate and as a consequence give more freedom to innovation. Sometimes innovation is a great progress for the humanity (health etc.) but sometimes innovation can creates consequences very devastating for the humans (financial bubble, weapons of mass destruction, pollution etc.)<br>
To innovate, company needs resources. To get these resources, they invest and ensure through intellectual property that they can get a return on their investment. With the spreading of capitalism since 19th century, a big part of the investment comes from private investors who understand that by innovating the company will be able to be more profitable and therefore give them a return on the investment. Company innovation has no limit as soon as it satisfies the condition of return on investment and that it respects regulations. With the idea of self-regulating market, governments try to lower the fields they regulate and as a consequence give more freedom to innovation. Sometimes innovation is a great progress for the humanity (health etc.) but sometimes innovation can creates consequences very devastating for the humans (financial bubble, weapons of mass destruction, pollution etc.)<br>

Revision as of 15:48, 1 September 2010

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