Difference between revisions of "Increasing influence of media"

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==Increasing influence of Media==
==Description==
as an important topic and has been highlighting it across the world. The recent and still ongoing coverage of oil spill in Gulf of Mexico has not only highlighted the dangers of oil spill to the ocean and oceanic life but also caused a heavy public backlash against British Petroleum (BP). This has resulted in drastic plummeting in the value of BP shares and resignation of its CEO. As far as climate change negotiations are concerned, they too were and would be in future, heavily influenced by Media. Heavy media presence and almost real time reporting of Copenhagen summit which included revealing of some sensitive news such as premature draft proposal submission by Denmark, announcement of deal between USA and BASIC countries before EU delegates know it etc. were a clear indication that media will be a major stakeholder in deciding the fate of climate change negotiations going forward.  
The latter resulted in BP shares plummeting to an all time low and resignation of CEO. As far as climate change negotiations are concerned, they too were and would be in future, heavily influenced by Media. Heavy media presence and almost real time reporting of Copenhagen summit which included revealing of some sensitive news such as premature draft proposal submission by Denmark, announcement of deal between USA and BASIC countries etc. were a clear indication that media will be a major stakeholder in deciding the fate of climate change negotiations going forward.<br><br>




==Enablers:==
==Enablers:==
One of the key enablers or in other words a driving force that is increasing the influence of Media is we the '''people'''
<br><br>
The other key enabler is the '''Politician(s)'''
<br><br>
The other enablers are the other parties such as '''nature/social activists, experts and parties with vested (good and bad) interests''' who like the politicians use media as a platform to reach to the people to give out the necessary information.
The other enablers are the other parties such as nature/social activists, experts and parties with vested (good and bad) interests who like the politicians use media as a platform to reach to the people to give out the necessary information. <br><br>


==Inhibitors:==
==Inhibitors:==
Inhibitor for growing influence of media can be the '''media itself'''. One aspect which the media is yet to realize that people seeking information from them can see through the agenda which the media is trying to achieve. As long as the media remains unbiased and does the job of relaying accurate and truthful information, its influence will only grow. However, if media starts acting like any other party who has vested interests (for e.g. to have high viewership or to make money from parties with vested interests) and relays biased and manipulated information, it can only harm itself and prevent its influence from growing.  
Inhibitor for growing influence of media can be the media itself. One aspect which the media is yet to realize that people can see through the agenda which the media is trying to achieve. As long as the media remains unbiased and does the job of relaying accurate and truthful information, its influence will only grow. However, if media starts acting like any other party who has vested interests (for e.g. to have high viewership or to make money from parties with vested interests) and relays biased and manipulated information, it can only harm itself and prevent its influence from growing. <br><br>


==Paradigms:==
==Paradigms:==
, destroying the peace and harmony of this world.  
as drastic as wars destroying the peace and harmony of this world. <br><br>


=Experts=
=Experts=
Paul Levinson (Fordham University's Chair of Communication and Media Studies) on new media influence: http://www.youtube.com/watch?v=aqZNGYit3kY  
Paul Levinson (Fordham University's Chair of Communication and Media Studies) on new media influence:   http://www.youtube.com/watch?v=aqZNGYit3kY <br>


==Timing:==
==Timing:==
Media influence has steadily increased since last fifty years. Specific to climate change as a topic, the key milestone dates can be summarized as follows:<br>  
Media influence has steadily increased since last fifty years. Specific to climate change as a topic, the key milestone dates can be summarized as follows: <br>
 
 
From September 2006 when Al Gore released his documentary that the coverage increased rapidly and has been on that path ever since.
From September 2006 when Al Gore released his documentary that the coverage increased rapidly and has been on that path ever since. <br>




==Web Resources:==
==Web Resources:==
(Boykoff, M & Roberts, T). 2007. Fighting Climate Change: Human Solidarity in a Divided World, Human Development Report 2007/2008, http://hdr.undp.org/en/reports/global/hdr2007-2008/papers/boykoff,%20maxwell%20and%20roberts,%20j.%20timmons.pdf retrieved on 19th August 2010<br>
1. Boykoff, M & Roberts, T. 2007. Fighting Climate Change: Human Solidarity in a Divided World, Human Development Report 2007/2008, http://hdr.undp.org/en/reports/global/hdr2007-2008/papers/boykoff,%20maxwell%20and%20roberts,%20j.%20timmons.pdf retrieved on 19th August 2010<br>
http://hubpages.com/hub/Mass-Media-Influence-on-Society
2. http://hubpages.com/hub/Mass-Media-Influence-on-Society <br>


==Revision history==
==Revision history==
This page was prepared by Rohit Patnekar in August of 2010.
This page was prepared by Rohit Patnekar in August of 2010.

Latest revision as of 17:14, 3 September 2010