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| == '''Group Works''' ==
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| '''1.System Diagram'''
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| [[Image:Future of tv.JPG]]
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| '''2.20 Research Questions and Answers'''
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| 1) '''Which industry will lead Homenet business in the future?'''
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| -Specialist: ISP Industry>Appliances > Settop manufacturing co,
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| -Academic : ISP Industry> Housing Industry>Appliances
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| -Business :Appliances >ISP Industry>Housing Industry
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| | |
| '''2) What kinds of services will be supplied on the TV Platform?'''
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| -Entertainment(movie,game,music)
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| -Banking/Pet care / Health care
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| -Home security/Internet/ Cable co,
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| -Satellite SVS Providers
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| -Telecommucation
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| -Broadcasting Center
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| '''3) Will be Territorial broadcasting, Satellite broadcasting and Cable'''
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| '''broadcasting integrated with the one business owner?'''
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| -It is not like that.. As the one business owner, It could not
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| satisfied the medium which become diversified and the demand
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| of consumers.
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| -Basically ,It provides the contents based on
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| the self network, and as a contemts provider it would be the
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| shape of One Source for Multi Use.
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| -Like initial Internet broadcasting, the broadcasting stations
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| would be more personalized and specialized in the Biz.
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| | |
| '''4) Can DMB transfer existing ground and satellite broadcasting method?'''
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| | |
| -In 2,010, existing ground broadcasting will be ended and it means
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| the HDTV will be located with the standard.
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| -The appearance of Digital TV based on HD technolagy will advance
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| the direction which is a small and big size Simultaneously.
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| -The form of large size will be developing with the direction of
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| maximization in visibility and reality.Besides DMB will be the
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| standard in miniaturization which emphasizes a portablity.
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| | |
| '''5) Will TV Home Shopping have a competitive power in comparison with'''
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| ''' Internet commercial transaction?'''
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| | |
| -TV Home Shopping will work out it’s own salvation, But in present
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| conditions, the competitive power will be weekened in comparison
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| with e-commerce company.
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| -TV Home Shopping will change in type and resembles with e-commerce
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| company, because of a limits in time, Convenience of Settlement,
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| Variety of Commodity.
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| -GS e-Shop and CJ Mall reinforce the Open-Market Biz, and it reflect
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| like this actual condition.
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| -It is estimated that TV Home Shopping will provide various purchasing
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| applications,like Internet, IPTV, Mobile, Electric-Home Appliances,
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| based upon current network.
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| | |
| '''6) What are the difficult problems which interrupt an activation of'''
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| '''Digital TV?'''
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| -For the inducement of cosummer, the increase of High-Quality HD
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| broadcasting program sould be necessary. But the production costs
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| of HD contents are twice as much as it is for Analogue, HD could
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| not contribute to the increasing of revenue.
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| -Because of non-successful prorgrams that of Nature, Documentary etc,
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| Advertisement profits are low'''Bold text'''
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| -To solve this problem, Early-settlement of Digital TV is necessary
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| in Market.
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| '''7)How could the profit-sources of broadcasting be changed by the'''
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| ''' diversified medium?'''
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| | |
| - The diversified medium could make a diverse profit-sources. Consumers
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| will enjoy the other channel in the middle of advertisement like
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| a Cable-Movie channel.
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| - The system of charging will be changed to that of PPV (Pay-Per-View),
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| VOD method.
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| - Also, the minization of product-costs with PPL / BPL will be
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| generalized.
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| '''10) What kinds of consortium will be made in display convergence?'''
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|
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| - Display and Mobile commucation
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| - Display and Mobile commucations and Entertainment
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| - Display and Homenet and Housing
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| - Display and Home automation
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| - Display and Banking and Mobile
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| - Display and Broadcasting and Data Service
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| '''11) How OLED market will grow and what kinds of application will be dominant''' in '''near future?'''
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| (K unit)
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| 1.3"under
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|
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| - In 2005 : 26,155 | |
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| - In 2006 : 38,621 | |
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| - In 2008 : 62,547
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| - In 2009 : 72,464
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| CAGR = 29%
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| 1.3"~3"
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| - In 2005 : 25,118
| |
| | |
| - In 2006 : 30,223
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| - In 2008 : 187,764
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| - In 2009 : 248,521
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| CAGR = 77%
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| 7~10"
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| - In 2006 : 0
| |
| | |
| - In 2008 : 1,372
| |
| | |
| - In 2005 : 1,579
| |
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| CAGR = 54%
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| 10" above
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| - In 2005 : 97
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| - In 2006 : 174
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| - In 2008 : 452
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| - In 2005 : 688
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| CAGR = 63%
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| => OLED will be mostly used in small to medium sized application (such as, mobile phone and MP3 Player)
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| ※Source : LG Electronics OLED Division, Display Search 2005. 2Q
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| '''12)What is the market size of LCD TV? '''
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| (K unit)
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| 2005 2006 2008 2009 CAGR(%)
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| ========================================
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| 21,347 32,022 55,184 64,463 32
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| ※Source : LG Philips Display, Display Search 2005. 2Q
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| '''13)How big is the hand-held TV among the display Market?'''
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| (K unit)
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| - In 2005 : 1,596 | |
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| - In 2006 : 1,705
| |
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| - In 2008 : 1,982
| |
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| - In 2009 : 2,174
| |
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| CAGR = 8%
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| ※Source : Display Search 2005. 2Q
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| '''14)How Projector market will grow?'''
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| (K unit)
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| 2005 2006 2008 2009 CAGR(%)
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| ========================================
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| 3,800 4,400 5,700 6,300 13
| |
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| ※Source : LG Electronics TV Division, Display Search 2005. 2Q
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| '''15) The demands for Car AV'''
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| -the total quantity of Demands for Car AV
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| 2005 2007 2010
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| =========================
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| 88 100 120 (mil unit)
| |
| | |
| -The demands of display units for CAR AV
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| (for the purpose of DMB, DVD player and navigation display)
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| 2005 2007 2010
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| =========================
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| 13 22 60 (mil unit)
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| '''16) The demands for Mobile phone'''
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| 2004 2005
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| ==================
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| 480 530 (mil unit)
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| '''17) The demands for Notebook '''
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| 2005 2007 2010
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| ============================
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| 58 80 120 (mil unit)
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| '''18) The Demands for PDA Phone'''
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|
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| 2005 2007 2010
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| ==========================
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| 4 9 15 (mil unit)
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|
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| '''19) What is the Needs of Customers for display unit in Outdoor'''
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| It will be longer use time at one charge, weight, smaller size,
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| various application etc
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| '''20) How do the display manufacturing companies forecast'''
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| ''' the competition between plasma and LCD?'''
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|
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| -They are expecting tough competition between plasma and LCD TVs
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| due to the price decrease of LCD TV.
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| The key factor of the competition is pricing.
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| By the end of 2005, the 42 inches of plasma and LCD TVs will compete
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| in price.
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| However, for quite some time, in the market of above 42 inch-sizes
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| of TVs, plasma TVs will maintain better position.
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| Since the market situation depends on the providers of modules and
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| sets, the price difference between two devices might become closer
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| than expected.
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| Thus, the display companies will keep an eye on the market trends.
| |
| | |
| '''21) How do the display manufacturing companies explain the presence on'''
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| ''' 2 different technologies that are the plasma and the LCD TV?'''
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|
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| -Some of electronic companies are concentrating their investment
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| on plasma and LCD TVs at the same time, while other companies have
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| chosen either plasma TVs or LCD TVs as their focus.
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| However, the display industry can be elaborated as the fact that
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| the display maunfacturers are concentrating their business
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| on LCD TVs smaller than 42 inch and plasma TVs larger than 42 inch.
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| As for business portion, they are balancing the sales of plasma and
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| LCD TVs. The portion of sales could vary in the future depending on
| |
| the market.
| |
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| '''22) How will the Super Slim CRT TV affect the low-end market?'''
| |
| | |
| -There is a high demand for Super Slim TV in Asia and South America,
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| it is not certain in developed countries such as Europe and America
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| because the price of LCD TVs is dropping rapidly.
| |
| At the moment, the display industry is expecting Super Slim TV will
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| replace the conventional bulky CRT TV market in undeveloped countries.
| |
| Therefore, while display manufacturers are watching the market
| |
| situation of CRT, they are planning to drop the production of bulky
| |
| CRT TV gradually.
| |
| | |
| '''23) What was the biggest hit in the field of plasma &LCD technology?'''
| |
| ''' What extreme changes were there this year?'''
| |
| | |
| -As for the technology of plasma TV, the change from double scan to
| |
| single scan was first introduced in 2005, decreasing parts which
| |
| make the quality more reliable.
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| On the other hand, regarding LCD TV technologies, usage of LED
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| backlight technology took care of weak points in short life span
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| and brightness.
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| | |
| '''24) How does the display industry face the overproduction of LCD screens?'''
| |
| | |
| -We can say that definitely the price of LCD TVs will drop dramatically
| |
| from next year.
| |
| However, as the market of LCD TV is numerous, the manufacturers which
| |
| have many benefits such as price competitiveness, concurrent
| |
| engineering, and time conservation will manage
| |
| the overproduction of LCD screens and achieve market leadership.
| |
| | |
| '''25) What perception do the display manufacturing companies have of'''
| |
| ''' consumers needs for plasma & LCD TVs?'''
| |
|
| |
| -All of the display manufacturing companies are always concerned
| |
| about their customers’ needs and benefits.
| |
| Also, they hold the principle of providing top quality products
| |
| to their customers with reasonable prices.
| |
| Since there are many countries in the global market,
| |
| they all have different cultures and characteristics.
| |
| Thus, manufacturers will differentiate their products according to
| |
| such differences.
| |
| At the same time, because the market is always changing,
| |
| their pricing will also change according to market demands and
| |
| customers’ expectations.
| |
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|
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|
| == '''SCENARIO''' == | | == '''SCENARIO''' == |
