Increasing knowledge of consumer

Description:

While in the past consumer only source of information were other consumers, own experience or sellers information, nowadays the possibilities to get information on a larger scale is easier then ever before with the introduction of the internet.

Enablers:

• (Broadband)Internet : (broadband) internet makes it possible
• Review websites (wiki based)
• Price comparing websites
• Non-manufacturer information website

Inhibitors:

• Information overload
• Untrustfull information
• Unknown sources