Difference between revisions of "Increasing company knowledge"

Revision as of 17:44, 25 March 2006

Description:

Companies has more knowledge about the Internet users, by doing that, they can have more 'targetable' advertisements, therefore save advertising budget and increase efficiency.

The customize of future advertisements is one trend, people will receive advertisements on subjects they are recently interesting in. It can be a win-win result or it can invade users' privacy.

Enablers:

ㅇ Availability of personal information online. People are using Internet in their daily life, they talk about their habits, their appetite in Email and on MSN with their friends, they browse through Internet which actions might be record by spywares. Companies and organization publishes information about their employees, public alumni website pubilish user's contact methods, etc.

ㅇ Technology development. New spywares can sneak into your system, penetrate your firewall and antivirus software. New techology can locate you with your cell phone.

Inhibitors:

ㅇ Laws on Internet advertising may regulate the useage of user information by the company. Some countries Internet service provider may not sell theri user information to other companies according to law.

ㅇ Growing consumer resistance to ads.

Paradigms:

Google only give you product information with key words appears in your Gmail system, Microsoft provide product information in their MSN messagers according to your geographic divisions. Answers.com offers you relevant books advertisements on the topic you search.

Experts:

Internet service providers, Legal experts

Timing:

Since 'cookie' technology appeared, companies began to collect user information under the table.

Web Resources:

http://mail.google.com/mail/help/intl/en/about.html http://www.answers.com

@@ Line 1: / Line 1: @@
 ==Description:==
-Companies has more knowledge on the Internet users.
+Companies has more knowledge about the Internet users, by doing that, they can have more 'targetable' advertisements, therefore save advertising budget and increase efficiency.
-Over the next 5 years, the mobile convergence will develop in three theme
+The customize of future advertisements is one trend, people will receive advertisements on subjects they are recently interesting in. It can be a win-win result or it can invade users' privacy.
-Convergence of technology will develop with communication,broadcast and computing
-Technological capabilities that can be developed on the move are rapidly burring the distinction between mobile phone and PCs.
-Ongoing advances in sophistication,functionality and personalization  will continue to sustain handset renewal
 ==Enablers:==
-o Ubiquity : With forecast billion mobile devices in use by 2007, the 'anytime anywhere' advatages of mobile services are very apparent<br>
+ㅇ Availability of personal information online. People are using Internet in their daily life, they talk about their habits, their appetite in Email and on MSN with their friends, they browse through Internet which actions might be record by spywares. Companies and organization publishes information about their employees, public alumni website pubilish user's contact methods, etc.<br>
-o Immediacy : Information can be accessed, delivered and acted upon in real time by the user without the start-up time required for a desktop PC<br>
+ㅇ Technology development. New spywares can sneak into your system, penetrate your firewall and antivirus software. New techology can locate you with your cell phone.<br>
-o Personalization : Mobiles are now personal accessories, capable of holding data and enabling access to information and services which can be tailored to the needs of the individual<br>
-o Localization : Recognising where the user is located and matching information or services to that location adds a unique value to mobile services<br>
+==Inhibitors:==
+ㅇ Laws on Internet advertising may regulate the useage of user information by the company. Some countries Internet service provider may not sell theri user information to other companies according to law.
-o Convergence : Thechnological capabilities that can be deployed on the move are rapidly blurring the distinction between mobile phones and PCs. Ongoing advances in sophistication, functionality and personalisation will continue to sustain handset renewal<br>
+ㅇ Growing consumer resistance to ads.
-==Inhibitors:==
-o Design and potable size(Display,resolution,memory.os)
-o Usability(Input/output device)
-ㅇCapability(speed),multi task)and interface with another product
 ==Paradigms:==
-People to communication and entertain something to spend a lot of time to use mobile phone anywhere and anytime grows rapidly
+Google only give you product information with key words appears in your Gmail system, Microsoft provide product information in their MSN messagers according to your geographic divisions. Answers.com offers you relevant books advertisements on the topic you search.
 ==Experts:==
-Support from LGE, SSE, NOKIA
+Internet service providers, Legal experts
 ==Timing:==
-Since last 4 years,camera phone launched
+Since 'cookie' technology appeared, companies began to collect user information under the table.
-Convergence phone Mega trend
 ==Web Resources:==
+http://mail.google.com/mail/help/intl/en/about.html
+http://www.answers.com

Difference between revisions of "Increasing company knowledge"

Revision as of 17:44, 25 March 2006

Contents

Description:

Enablers:

Inhibitors:

Paradigms:

Experts:

Timing:

Web Resources:

Navigation menu

Difference between revisions of "Increasing company knowledge"

Revision as of 17:44, 25 March 2006

Description:

Enablers:

Inhibitors:

Paradigms:

Experts:

Timing:

Web Resources:

Navigation menu

Search