Difference between revisions of "How much time does a person spend on Internet and watching TV? how will it influence advertising?"
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We can see that till the year 2003, althrough internet usage is still grow at a high rate, but people still spend 57.7 hours more on TV, and there is no trend that this people will spend less time on TV now. In the newest release on March 07, 2006 of FCC's 12th annual report on TV competition, FCC declear that the death of TV hasn't quite happened yet as the average american household watched 8 hours and 11 minutes of TV per day last year. This was an all time record. The average american person in the average amercan household watched 4 hours and 32 minutes, another all time record. | We can see that till the year 2003, althrough internet usage is still grow at a high rate, but people still spend 57.7 hours more on TV, and there is no trend that this people will spend less time on TV now. In the newest release on March 07, 2006 of FCC's 12th annual report on TV competition, FCC declear that the death of TV hasn't quite happened yet as the average american household watched 8 hours and 11 minutes of TV per day last year. This was an all time record. The average american person in the average amercan household watched 4 hours and 32 minutes, another all time record. | ||
A personal statics number shows that advertisement consist around 30% of total time. ''http://www.waynesthisandthat.com/commerciallength.htm'' | A personal statics number shows that advertisement consist around 30% of total broadcasting time. ''http://www.waynesthisandthat.com/commerciallength.htm'' | ||
Another news is that more and more people now get used to record TV programs, by which mean they can very easily skip all the advertisement. |
Revision as of 12:58, 24 March 2006
Number of hours people spend on Internet
Data source: Digital Future report 2004, by Jeffrey I. Cole, Ph.D., University of California.
Number of hours people watch TV
HOURS/PERSON/YEAR 1998 1999 2000 2001 2002 2003 Total Mdia Usage 3,347 3,469 3,519 3,570 3,623 3,661 Television 1,551 1,588 1,640 1,661 1,661 1,656 Broadcast TV 884 867 865 815 810 798 -Network stations 710 706 805 753 749 736 -Independent stations 174 162 61 62 61 61 Cable & satellite TV 667 720 774 846 851 858 -Basic 565 617 638 692 698 706 -Premium 101 103 137 154 153 152
Data Resource: FCC Annual Report 2003.
From the first figure we can see that the time people spend on Internet grew from 9.4 hours/week to 12.5 hours/week, a rise of 30%. And the time people spend on watich TV grew from 3519 hours/year to 3661 hours/year, that is 67.5 hours/week to 70.2 hours/week, a rise of 4%.
We can see that till the year 2003, althrough internet usage is still grow at a high rate, but people still spend 57.7 hours more on TV, and there is no trend that this people will spend less time on TV now. In the newest release on March 07, 2006 of FCC's 12th annual report on TV competition, FCC declear that the death of TV hasn't quite happened yet as the average american household watched 8 hours and 11 minutes of TV per day last year. This was an all time record. The average american person in the average amercan household watched 4 hours and 32 minutes, another all time record.
A personal statics number shows that advertisement consist around 30% of total broadcasting time. http://www.waynesthisandthat.com/commerciallength.htm
Another news is that more and more people now get used to record TV programs, by which mean they can very easily skip all the advertisement.