Difference between revisions of "Future of Mobile Television in 2010 (in Korea)"

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* Driving forces
Driving forces
** Government Supports and Policy
1. National Policy
*** The Korean government push and support DMB service to make economic booming
- The Korean government push DMB service to make economic booming
** Customer’s need
2. Customer’s need
*** Customer want more convenient, interesting, faster and powerful service  
- Customer want more convenient, interesting and faster service Business
** Business marketing
3. Business marketing
*** Telecommunication, broadcasting business firms and related company spent lots of money to boom up the DMB
- Telecommunication, broadcasting business firms and related company spent lots of money to boom up the DMB


**how many people can use mobile commerce(customer)
*** Uncertainty for the size of mCommerce Users
**how much money they are spending (market size)
**do they feel convenient to use the current terminal has small screen? (use friedly, Customer satisfaction)
**which industry has the most potential growth and benefit?
**are there any difficulties in using mobile commerce?(obstracles)
***Goverment regulation and direction issue, social agreement on mCommerce
**security
*** Hacking, Virus, etc
**Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
**profitability:
**delivery system
***seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
**How fast could the technology be mature and also meet customers expectation?
***Terminal development, Standard
**chip ownership
***Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
**payment system
*** Safty and secure payment system, Integrated chipset for query, managment and mornitoring
**Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
**Lack of content and service


*Reserch Questions
*''' New era of handheld TV'''
**current mComerce user
*''' Quetions for key environments of mobile TV in the future
**market and transaction size(industries)
** Emergene of substitutes'''
**feed-back for user
*** Customers who use mobile TV will shift into the newest techonology-based substitutes.
***customer satisfaction score
*** Device makers will disperse their interests and R&D endeavors and provide their devices for new competitors
**what’s the problems of using mobile commerce
*** Operators which provide mobile TV services will be faced with strong competition, so they will probably compete with a price-cutting and try their bests to overcome competitions through differentiations
***to fix issues in using mCommerce
*** Broadcasting center will sell their programs to new market entrants and they will get more powerful position in mobile TV industry.
**standardization for mCommerce
*** Government will have a neutral attitude and support open competition to boom up mobile TV industry.
**the intention of user(potential)
*** More CPs(Contents provider)will appear to provide more various mobile TV services.
***market research for reaction of end users
*** NGO(Non Goverment Organization)will play stronger role to control and prohibit the contents of the services by CPs.
**supply of devices
*** To restructure mobile TV industry, M&A among telecommunication companies, broadcating companies and new competitiors may happen.
***Production scheduel and development status research
**solutions and software
***Current service types and the size among other services
**benefits( in view of firm)
***are the mCommerce corporate making profit? when is the even point?, do they keep expanding the business?
**customer service
***technology development
***Current technical development status and coming new tech could give some unique services?
**How many services could be served with mobile?
**Which sector could make good profit among mobile services?
**What way could change the thought about mCommerce from negative to positive?
**How will mCommerece evolve?
**what can make mCommerce being success?


*Driving Forces
** '''Explosion of user
**portability, mobility and ubiquity
***Small and easy access in anywhere and at anytime
**personalization
***Be able to be customization for personnel (personnel bank, personnel commerce portal)
**Tracebility
***Be able to check users location and then pushing customized service to the user
**security
***Terminal and chip security
**integration, Consolidation and diversification
***All services like financial transaction, online service, education, transfortation, etc., should be done in a terminal and a chipset.
**portal service
***customized portal service having variety of information searching function
**real time customer service
***process customer's issues quickly and also enhanced customer contact solution-convenient and real time service

Latest revision as of 04:50, 4 June 2005

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Group 2 (Mobile TV in 2010 in Korea)

  • Uncertainty
    • 1. Hand-held television era
      • Could DMB open the hand-held television era by combining broadcasting and telecommunication also make another IT Boom?
    • 2. Customer’s Needs
      • How many customers will use Mobile TV service
      • Are they willing to pay the money for it?
    • 3. Business Profit
      • In terms of mobile operator, Could the DMB service make money and profits?
    • 4. Re-broadcasting
      • Is it possible to rebroadcast the land-based DMB to the satellite-based DMB?
      • How could they solve the political issues and business issues
      • Will The Korean broadcasting commission(KBC) allow rerun program via satellite-based DMB?
    • 5. Contents
      • Could the TU Media supply the better quality broadcasting service and abundant contents?
      • How many producer will join to make new contents?
      • Do the contents producers will not sell their contents to competitors of Mobile TV such as PMP or Archors?
    • 6. Technology
      • Are there any differences between WCDMA and DMB service
  • Driving forces
    • Government Supports and Policy
      • The Korean government push and support DMB service to make economic booming
    • Customer’s need
      • Customer want more convenient, interesting, faster and powerful service
    • Business marketing
      • Telecommunication, broadcasting business firms and related company spent lots of money to boom up the DMB


  • New era of handheld TV
  • Quetions for key environments of mobile TV in the future
    • Emergene of substitutes
      • Customers who use mobile TV will shift into the newest techonology-based substitutes.
      • Device makers will disperse their interests and R&D endeavors and provide their devices for new competitors
      • Operators which provide mobile TV services will be faced with strong competition, so they will probably compete with a price-cutting and try their bests to overcome competitions through differentiations
      • Broadcasting center will sell their programs to new market entrants and they will get more powerful position in mobile TV industry.
      • Government will have a neutral attitude and support open competition to boom up mobile TV industry.
      • More CPs(Contents provider)will appear to provide more various mobile TV services.
      • NGO(Non Goverment Organization)will play stronger role to control and prohibit the contents of the services by CPs.
      • To restructure mobile TV industry, M&A among telecommunication companies, broadcating companies and new competitiors may happen.
    • Explosion of user
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