Difference between revisions of "KEMBA 2005 Scenario Page"

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Welcome to the KEMBA 2005 Scenario Page.  Here our scenarios will be listed
Welcome to the KEMBA 2005 Scenario Page.  Here our scenarios will be listed.  We developed three scenarios:
 
* [[Future of Mobile Television in 2010 (in Korea)]]
* [[Future of Mobile Internet in 2010 (in Korea)]]
* [[Future of Mobile Commerce in 2010 (in Korea)]]
 


'''Group 1 (M-Commerce)'''
'''Group 1 (M-Commerce)'''
*Uncertainty
*Uncertainty
**1.how many people can use mobile commerce(customer)
**how many people can use mobile commerce(customer)
:미래 고객의 사용자수 증가 예측의 불확실성
*** Uncertainty for the size of mCommerce Users
2.how much money they are spending (market size)
**how much money they are spending (market size)
:시장의 규모의 증가 예측의 불확실성(성장속도, 거래량 및 금액)
**do they feel convenient to use the current terminal has small screen? (use friedly, Customer satisfaction)
3.do they feel convenient ? (use friedly~)
**which industry has the most potential growth and benefit?  
:고객의 만족도가 어느 정도인가? 과연 고객들은 현재의 소형기기에서
**are there any difficulties in using mobile commerce?(obstracles)
충분히 만족 할 수있는지?
***Goverment regulation and direction issue, social agreement on mCommerce
4.which industry is the most prospectable?  
**security
: 산업별 특성에 따른 성장성의 차이에 따른 불확실성
*** Hacking, Virus, etc
  서비스제공 집중도의 선택결정의 불확실성.
**Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
5.are there any difficulties in using moble commerce?(obstracles)
**profitability:
: 향후 m-commerce의 발전에 저해되는 요소는 없는가? 장애요인 발생 가능성에 대한 우려?(정부의 법적,제도적 추진 방향, 소규모회사의 사기문제등)
**delivery system
6..security;
***seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
:헤킹에 따른 정보유출, 및 사고 발생 가능성에 불안감
**How fast could the technology be mature and also meet customers expectation?
7..back-up center.
***Terminal development, Standard
: m-commerce거래에 수반되는 각종 민원, 고객 상담에 대한 인프라의
**chip ownership
필요 규모에 대한 예측 불허
***Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
8.profitability:
**payment system
:미래에 지속적인 수익을 가져다 줄 수 있는 가?
*** Safty and secure payment system, Integrated chipset for query, managment and mornitoring
9.delivery system
**Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
: 실제 물품 및 서비스 제공에 따른 문제 발생의 소지는 없는가?
**Lack of content and service
  (배달지연, 불량품, 결제 시기, 사기등의 문제)
 
10.technology
*Reserch Questions
: 기술의 발전속도에 대한 불확실성(기기교체, 서비스추가,표준화등)
**current mComerce user
11.device
**market and transaction size(industries)
:사용기기의 생산과 공급은 충분한지? 모델별 표준화 호환성,주도권의문제등
**feed-back for user
12.chip ownership
***customer satisfaction score
: 서비스탑재를 위한 칩 발급 시 소유권,서비스 변경 권,발급비용의 부담 주체등
**what’s the problems of using mobile commerce
13.payment system
***to fix issues in using mCommerce
: 결제 수단은 안전하며 모든 금융거래가 단일칩에서 통합 조회,관리
**standardization for mCommerce
거래가 가능한가?
**the intention of user(potential)
***market research for reaction of end users
**supply of devices
***Production scheduel and development status research
**solutions and software
***Current service types and the size among other services
**benefits( in view of firm)
***are the mCommerce corporate making profit? when is the even point?, do they keep expanding the business?
**customer service
***technology development
***Current technical development status and coming new tech could give some unique services?
**How many services could be served with mobile?
**Which sector could make good profit among mobile services?
**What way could change the thought about mCommerce from negative to positive?
**How will mCommerece evolve?
**what can make mCommerce being success?
 
*Driving Forces
**portability, mobility and ubiquity
***Small and easy access in anywhere and at anytime
**personalization
***Be able to be customization for personnel (personnel bank, personnel commerce portal)
**Tracebility
***Be able to check users location and then pushing customized service to the user
**security
***Terminal and chip security
**integration, Consolidation and diversification
***All services like financial transaction, online service, education, transfortation, etc., should be done in a terminal and a chipset.
**portal service
***customized portal service having variety of information searching function
**real time customer service
***process customer's issues quickly and also enhanced customer contact solution-convenient and real time service

Latest revision as of 02:37, 29 May 2005

Welcome to the KEMBA 2005 Scenario Page. Here our scenarios will be listed. We developed three scenarios:


Group 1 (M-Commerce)

  • Uncertainty
    • how many people can use mobile commerce(customer)
      • Uncertainty for the size of mCommerce Users
    • how much money they are spending (market size)
    • do they feel convenient to use the current terminal has small screen? (use friedly, Customer satisfaction)
    • which industry has the most potential growth and benefit?
    • are there any difficulties in using mobile commerce?(obstracles)
      • Goverment regulation and direction issue, social agreement on mCommerce
    • security
      • Hacking, Virus, etc
    • Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
    • profitability:
    • delivery system
      • seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
    • How fast could the technology be mature and also meet customers expectation?
      • Terminal development, Standard
    • chip ownership
      • Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
    • payment system
      • Safty and secure payment system, Integrated chipset for query, managment and mornitoring
    • Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
    • Lack of content and service
  • Reserch Questions
    • current mComerce user
    • market and transaction size(industries)
    • feed-back for user
      • customer satisfaction score
    • what’s the problems of using mobile commerce
      • to fix issues in using mCommerce
    • standardization for mCommerce
    • the intention of user(potential)
      • market research for reaction of end users
    • supply of devices
      • Production scheduel and development status research
    • solutions and software
      • Current service types and the size among other services
    • benefits( in view of firm)
      • are the mCommerce corporate making profit? when is the even point?, do they keep expanding the business?
    • customer service
      • technology development
      • Current technical development status and coming new tech could give some unique services?
    • How many services could be served with mobile?
    • Which sector could make good profit among mobile services?
    • What way could change the thought about mCommerce from negative to positive?
    • How will mCommerece evolve?
    • what can make mCommerce being success?
  • Driving Forces
    • portability, mobility and ubiquity
      • Small and easy access in anywhere and at anytime
    • personalization
      • Be able to be customization for personnel (personnel bank, personnel commerce portal)
    • Tracebility
      • Be able to check users location and then pushing customized service to the user
    • security
      • Terminal and chip security
    • integration, Consolidation and diversification
      • All services like financial transaction, online service, education, transfortation, etc., should be done in a terminal and a chipset.
    • portal service
      • customized portal service having variety of information searching function
    • real time customer service
      • process customer's issues quickly and also enhanced customer contact solution-convenient and real time service
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