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| I am looking forward to hear your great ideas. Please contact me at mzhu@mba10.rsm.nl | | I am looking forward to hear your great ideas. Please contact me at mzhu@mba10.rsm.nl |
| =Learning Log= | | =Learning Log= |
| ==Research questions==
| | [[Image:learning log.jpeg]]. |
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| Company- Ad--- Media-- Consumer
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| ===Advertising industry===
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| * History
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| * Value Chain
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| * Trends
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| * Key plays
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| * Competitions
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| == Media==
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| * Media types
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| * Media technology
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| * Media revenue generation
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| ==Ad - media==
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| * How advertising make money in existing media?<br>
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| * what is the current Advertising revenue generation from each medium?<br>
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| ==Media- consumer==
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| * demographic study, and their attitude and behavior to existing media
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| * Key trends
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| ==AD - consumer==
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| * Attitude to AD
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| ==Compnay - AD==
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| ROI pressure to AD
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| ==Company- Consumer==
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| Connetivity enpower the consumers
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| =Driving forces=
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| ==Description:==
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| ==Enablers:==
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| ==Inhibitors:==
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| ==Paradigms:==
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| ==Experts:==
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| ==Timing:==
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| ==Web Resources:==
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Latest revision as of 19:36, 17 October 2009
I am looking forward to hear your great ideas. Please contact me at mzhu@mba10.rsm.nl
Learning Log
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