3. Lifestyle "the health community system"

Keywords:
- Mind, body and soul
- Experience
- Gym, yoga exercise more, coach, facial, psychiatrist
- Daycare or kindergartens
- Role of insurance
- Incentive if you life your life “GOOD”
- Role pharmacy
- Biological food, healthy recepies
- FCG supplier
- Prevention
- Tailormade
- Healthcenter
- Knowledge of food (yellow carrot of India)
- How to get there is easy with public transport or own car
- Allignment, better communication with specialists that also are more centralised and consolidated their power
- More accessible
- Shops/Branding (Nike, Healthy food)
- Doctors (1e lijns)
- Dentists
- Chip, with personal file

Story

Background
In the beginning of the 20th century people living in each other neighbourhood were most of the time closely related. And when people needed care there was always a family member or neighbour around. In those days the neighbourhood was a close community. Nowadays people do not even know one another in their neighbourhood. People live their live very individualistic and communities are fragmented and more established by activities or events e.g. a gym, mall, etc. Still the need of care is increasing especially because people are getting older. Above that the multicultural differences can add to further fragmentation. Another problem is that more and more people old and young have to fight obesity and as a consequence also diabetic and high blood pressure. Preventive care is needed. A health community can supply several services that will answer the common needs of men and woman, young and old, with any kind of cultural background.

2010-2015 Especially after the recession consciousness of people is growing. People begin to think of their lives differently. Health, spirit and family have again more meaning. Consciousness means taking care of your mind, body and soul this leads to a higher priority regarding prevention.
The population is getting older. Sons and daughters are mostly working. More and more sons and daughter do not have a family live or staying single. As a consequence people living a unhealthy, do not eat right, living under high pressures without the social care. As a surogat for a family live these people build social lives and contacts through internet. Still people need to have contact in real live.
Government is lowering finance budget more and more due to the crisis that still has an impact. Insurance is getting more and more vote and are too dominating in the health care. Finance needs to come from other "sponsors".

2010-2020 Technology and internet Technology is still developing and the use of technology is maturing. New technologies will continue to give all companies the chance to differentiate themselves by service.
Service is the key differentiator more and more companies are implementing the so called "custom made" trend especially now the use of technology is maturing Custom made is not only the trend that has impact on companies in general. Also the importance of branding is getting through all companies even those mainly subsidized or financed by the government. The focus is shifting to performance and custom-orientation.
Purpose
The HCS will take care of the mind, body and soul of all her members in the following way: to prevent, to inform, to advise and to guide along in the process from birth till death Organised
There are no real hospitals anymore. HCS is organised differently: The health community knows your profile (in the future by chip), knows what is good for your mind, body and soul. If you are a member of Amsterdam you are a member of the HC. The HC provides all the tools and services to life your life at the utmost healthiest way. Every year a basic check up is done.If something is not going well the HC will take care of you and advise which process(es) are needed and have to take place and will make all the arrangements with the specialists.
Finance
The HC is still financed by the government, insurance but now also the citizens of Amsterdam and those that higher space in the HC to sell their service or product regarding mind, body and soul to the citizens of Amsterdam.
If you are a citizen of Amsterdam you are a member and you need to pay to use the basic services. Other services and products are optional you can pay them yourself or via your insurance. HC is a center of advisors(first line), doctors, specialists, gyms, beautyfarms, kindergartens,coaches, psychiatrists, dietists, dentists, bio-supermarkets, shops like Nike or Puma that sell equipments and clothing to work out or in any ways those that can supply the variable goods and services to the citizens of Amsterdam to keep their mind body and soul can join the HC for a certain payment and/or rent.