Difference between revisions of "Increasing knowledge of consumer"
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* Price comparing websites | * Price comparing websites | ||
* Non-manufacturer information website | * Non-manufacturer information website | ||
* The importance of Word of Mouth growing | |||
==Inhibitors:== | ==Inhibitors:== | ||
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* Untrustfull information | * Untrustfull information | ||
* Unknown sources | * Unknown sources | ||
* The importance of segment marketing rises. Since the social media growing, it is getting more challenge and difficult to communicate with the target audience through one or few media. | |||
==Paradigms:== | ==Paradigms:== | ||
Latest revision as of 23:06, 16 September 2009
Description:
While in the past consumer only source of information were other consumers, own experience or sellers information, nowadays the possibilities to get information on a larger scale is easier then ever before with the introduction of the internet.
Enablers:
- (Broadband)Internet : (broadband) internet makes it possible
- Review websites (wiki based)
- Price comparing websites
- Non-manufacturer information website
- The importance of Word of Mouth growing
Inhibitors:
- Information overload
- Untrustfull information
- Unknown sources
- The importance of segment marketing rises. Since the social media growing, it is getting more challenge and difficult to communicate with the target audience through one or few media.
Paradigms:
Research shows that more and more consumers look on the internet for information before doing a large buy. It is relativly easy now to check others review on product, compare different brands and to check prices at different stores.
Experts:
Philip Kotler
Timing:
Not relevant