Difference between revisions of "Public's reaction"
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When referring to the book industry we can say that companies should avoid generating negative reaction from the public. That means that the product itself should be presented in a intriguing way and should not harm the users. It is know that screens affect long-term the eyesight so how can we be sure that the ebook reader won't have the same side-effect. Furthermore, in a society where books are replaced by the ebook readers there would be effects on how people talk and socialize; human interaction would become colder and new expectations of privacy will be set. | When referring to the book industry we can say that companies should avoid generating negative reaction from the public. That means that the product itself should be presented in a intriguing way and should not harm the users. It is know that screens affect long-term the eyesight so how can we be sure that the ebook reader won't have the same side-effect. Furthermore, in a society where books are replaced by the ebook readers there would be effects on how people talk and socialize; human interaction would become colder and new expectations of privacy will be set. | ||
Customer's expectations when buying a product are of high value for producers. If they don't know what people really want and need when making a purchase, they won't be able to satisfy those needs just by guess. People, by nature, expect to experience at least the same satisfaction they had while using a similar product. For example, when buying a book,depending on its type, each of us will expect a certain quality of print, paper, a certain smell and experience. These expectations are essential for any publisher that wants to succeed on the market. | |||
Furthermore, some people might need to be able to travel with several books with them. These books can become a burden if they weight too much or their size is too big making them difficult to carry. Other people need to read several books at once (researchers) but only fragments or paragraphs that are relevant for them.It is the publisher's duty to find the best way to meet customer's needs and easy their life. | |||
==Enables for e-books:== | ==Enables for e-books:== | ||
Revision as of 23:11, 20 May 2009
Description:
All companies try to satisfy certain conditions that are required to be accepted by the society. For example companies that produce unhealthy food (like McDonalds) provide information about the calories, fat and sugar their products contain and focus on meeting other social expectations (the food is wrapped in paper bags to be recycled)to improve its image. The risk of being rejected by the public and potential customers should not be ignored.
When referring to the book industry we can say that companies should avoid generating negative reaction from the public. That means that the product itself should be presented in a intriguing way and should not harm the users. It is know that screens affect long-term the eyesight so how can we be sure that the ebook reader won't have the same side-effect. Furthermore, in a society where books are replaced by the ebook readers there would be effects on how people talk and socialize; human interaction would become colder and new expectations of privacy will be set.
Customer's expectations when buying a product are of high value for producers. If they don't know what people really want and need when making a purchase, they won't be able to satisfy those needs just by guess. People, by nature, expect to experience at least the same satisfaction they had while using a similar product. For example, when buying a book,depending on its type, each of us will expect a certain quality of print, paper, a certain smell and experience. These expectations are essential for any publisher that wants to succeed on the market.
Furthermore, some people might need to be able to travel with several books with them. These books can become a burden if they weight too much or their size is too big making them difficult to carry. Other people need to read several books at once (researchers) but only fragments or paragraphs that are relevant for them.It is the publisher's duty to find the best way to meet customer's needs and easy their life.
Enables for e-books:
1. Medical and scientific prove that the ebook reader is harmless
Inhibitors:
1. Severe cases of side-effects because of using the product
2. Increase in burglary and crime If the ebook reader becomes the reason of some attacks, the industry could face a fall because people will just reject something that puts their life in danger.