Increase of consumer awareness on environmental issues

Description:

An increasing part of the population is considering more sustainable behaviours and is mindful on their impact on the environment. This is not only theoretical awareness, but also more and more people are willing to take personal action to combat environmental and sustainability issues and take according decisions.

Enablers:

Social media

Easy access to information (internet)

Measurability of environmental change

Green governments

The pandemic

Growing wealth

Inhibitors:

Fake news

Conspiracy theories

Convenience

Habits

Paradigms:

Establishment of an environmental awareness month; growing google search statistics on environmental topics; increasing news on environmental topics; increasing demand on eco-friendly consumer goods

Experts:

Green party members

Environmental activists

Environmental physicist

Statistician

Timing:

Since around 2000

Resources:

https://www.umweltbundesamt.de/en/topics/sustainability-strategies-international/environmental-awareness-in-germany

https://www.mastercard.com/news/research-reports/2021/consumer-attitudes-environment/

https://www.climateaction.org/news/wwf-huge-rise-in-demand-for-sustainable-goods-during-pandemic

https://www.charities.org/news/environmental-awareness-month