Difference between revisions of "Increasing need for sustainable development"
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<h2>Description</h2> | |||
Sustainable development is the development that meets the needs of the present without compromising the ability of future generation to meet their own needs (WCED, 1987). The concept of sustainability has been around for a long time. It has received much attention lately due to growing awareness in masses about the huge side effects of economic growth on our environment and natural habitat that provides the finite resources for our development. This has created moral responsibility for companies today to alter their operations and business model and make them sustainable. In order to do so, companies have to unlearn their existing method of doing business and embed in their business model functions and operations that reduce environmental pollution, reduce waste and increases process efficiency. The evolution of this new ways of conducting & operating business is driving innovation in the companies. | |||
<h2>Enablers</h2> | |||
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Examples: <br> | |||
1) Automobile manufacturer in the US take two or three years to develop new car model. If GM, Ford or Chrysler had embraced the California Air Resources Board's fuel consumption and emission standards when they were first proposed in 2002, it would be two or three design cycles ahead of its rival today and poised to pull further ahead by 2016, when those guidelines will become basis of US law.<br> | |||
2)In early 1990 HP realized that because lead is toxic, government would one day bad lead solders. Over the following decade it experimented with alternatives, and by 2006 the company had created solders that are an amalgam of tin, silver and copper and even developed chemical agents to tackle the problems of oxidization and tarnishing during the soldering process. Thus HP was to comply with the EU restriction of hazardous substances directive, which regulated the use to lead in electronics products, as soon as it took effect in July 2006.<br> | |||
<h2>Inhibitors</h2> | |||
<h2>Paradigm</h2> | |||
Old: Capital intensive, investment of | |||
New: Emerging way of conducting business, adhering to corporate social responsibility, high positive NPV in the long run, ensuring conservation of bio sphere.<br> | |||
<h2>Experts</h2> | |||
'''Adam Werbach''' is the Global CEO of Saatchi & Saatchi S and author of the book Strategy for Sustainability, published by Harvard Business Press in July 2009. Werbach is widely known as one of the foremost experts in sustainability strategy. | |||
Ram Nidumolu is the founder & CEO of InnovaStrat, a Santa Cruz based firm that helps companies design and implement sustainability startegies and new business models<br> | |||
'''Andrew Dearing''' is the former Programme Director at World Business Council for Sustainable Development<br> | |||
'''C.K Prahalad''' is the Paul and Ruth McCracken Distinguished University Professor of Strategy at Michigan's Ross Scholl of Business and a member of the board of directors of the World Resources Institute<br> | |||
'''David H. Marks''' is Goulder Professor of Civil and Environmental Engineering systems at MIT and director of the Laboratory for Energy and the Environment. His research focuses on sustainable development, environmental engineering, industrial ecology, and water resource systems. | |||
<br> | |||
Experts | |||
Adam Werbach is the Global CEO of Saatchi & Saatchi S and author of the book Strategy for Sustainability, published by Harvard Business Press in July 2009. Werbach is widely known as one of the foremost experts in sustainability strategy. | |||
Ram Nidumolu is the founder & CEO of InnovaStrat, a Santa Cruz based firm that helps companies design and implement sustainability startegies and new business models | |||
Andrew Dearing is the former Programme Director at World Business Council for Sustainable Development | |||
C.K Prahalad is the Paul and Ruth McCracken Distinguished University Professor of Strategy at Michigan's Ross Scholl of Business and a member of the board of directors of the World Resources Institute | |||
David H. Marks is Goulder Professor of Civil and Environmental Engineering systems at MIT and director of the Laboratory for Energy and the Environment. His research focuses on sustainable development, environmental engineering, industrial ecology, and water resource systems. | |||
Timing | <h2>Timing</h2> | ||
The evidence is overwhelmingly clear that we humans are changing the earth's climate and consuming natural resources faster than it can be replenished. The events below highlight the growing impact of these human exploitation of earth & its resources | The evidence is overwhelmingly clear that we humans are changing the earth's climate and consuming natural resources faster than it can be replenished. The events below highlight the growing impact of these human exploitation of earth & its resources <br> | ||
- In 1956, Shell Geologist M King Hubbert predicted that oil production in the United States would peak between 1965 and 1970. Today we consume around 4 times as much oil as we discover. | - In 1956, Shell Geologist M King Hubbert predicted that oil production in the United States would peak between 1965 and 1970. Today we consume around 4 times as much oil as we discover.<br> | ||
- Ten of the hottest years on record globally since 1997 | - Ten of the hottest years on record globally since 1997<br> | ||
- Arctic sea-ice extent had declined by about 10 to 15% since the 1950s | - Arctic sea-ice extent had declined by about 10 to 15% since the 1950s <br> | ||
- Europe heat event of 2003 causing more than 35,000 deaths | - Europe heat event of 2003 causing more than 35,000 deaths <br> | ||
- 2010 - Moscow Wildfires and Pakistan flooding, the biggest natural disaster in the century. | - 2010 - Moscow Wildfires and Pakistan flooding, the biggest natural disaster in the century.<br> | ||
-- | <h2>Web Resources</h2> | ||
http://www.oecd.org/dataoecd/24/34/2105727.pdf <br> | |||
http://graphics8.nytimes.com/images/blogs/greeninc/harvardstudy.pdf <br> | |||
http://businessroundtable.org/initiatives/growth/sustainability/sustainability_report_2010 <br> | |||
http://www.ipcc.ch/publications_and_data/ar4/wg2/en/ch1s1-1-2.html <br> | |||
http://www.energybulletin.net/node/51054 <br> | |||
http://www.worldwater.org/data20082009/ch01.pdf <br> | |||
[[Driving Forces - Reference Page]]<br> | |||
[[Future of Innovation Main Page]] | |||