Difference between revisions of "Future of Internet Television"

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==Group Members:==
hGgtSN http://djb3jDdmjckow30cnjcmd61l0dy.com
* [mailto:s.c.simonliu@gmail.com Simon Liu] <br>
* [mailto:zhikai.xu@gmail.com Zhikai Xu]  <br>
* [mailto:inez_nz@yahoo.com Zhen Ni] <br>
* [mailto:tsoe_loong@yahoo.com.cn Tsoe Loong Li] <br>
* [mailto:brian0822@gmail.com Brian Chiu] <br>
 
==Introduction of "Internet Television"==
 
==List of Uncertainties==
 
==Research Questions==
===BASIC===
* [[What is web2.0? Why web2.0? What is Internet TV?]]<br>
* What is the difference between the current Internet and Web2.0?<br>
 
A: Ross Mayfield, the CEO of SocialText, a company that sells collaborative wiki software to enterprises and that is hosting the Web 2.0 wiki, had a simpler definition for conference goers. "Web 1.0 was commerce. Web 2.0 is people," Mayfield said.
 
 
* There are six kinds of TV: Internet TV, P2PTV, HDTV, IPTV, steaming video, Cellphone TV.<br>
 
===Current Situation===
* What is the current technology in TV industry?<br>
* When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?<br>
* What are the stakeholders? Who are the key players of “normal TV”?<br>
 
===General Idea===
* Why do we need Internet TV?<br>
* What’s the difference between normal TV and Internet TV?<br>
* How does Internet work?<br>
* What kind of new innovations had been made in the era of Internet TV?<br>
* Who are the key players of “Internet TV”?<br>
 
===Marketing analysis===
* SWOT analysis normal TV and Internet TV?<br>
* Are people ready to accept Internet TV?<br>
* How large is the current market? what are most potential audience’s ages? locations? their expectations?<br>
* what is the bottleneck in the current web technology to realize internet tv?<br> there maybe some problems, like bandwidth, continuity of streaming?<br>
 
 
===Profit/expenses===
*Advertisement How does it work in normal TV? How will it work in Internet TV?<br>
*Is possible to explore other profit sources?<br>
*How is the current expense? Broadcast station’s cash out flow’s direction. <br>
*How about future profit/expense.<br>
*Interactive advertising<br>
 
 
===Migration===
* What will happen with the “normal” TV if the Internet TV successes?<br>
* What will happen with the key players of the normal TV?<br>
What's your first impression of trandition TV network? Could it be a company that might offer you hundreds of channels you'll never watch, you would be able to select what you want and watch it on your own schedule. If the answer is Yes, you have the the great oppotunity to free from all of these now!
 
For production companies that do not own any network, they have new better way of distribution now. It won't be any issue due to the rapid develolpment broadband recently. In this case, the internet is a direct way to reach viewers for these independent film makers. Some famous producers are turning to the internet not just for marketing but to deliver a whole television series.
 
Video delivered over the internet, which has been embraced by media and internet giants such as Viacom and Yahoo, is quickly shaping up as a way for smaller producers to reach an audience without having to cut deals with movie studios and the big networks that are the traditional gatekeepers of television.
 
Anyone who wanna stay in the business, they must pay more attention to Internet TV. TV program will be viewed on mobile device suh like Cellphone and iPod video and PDAs. That implies the patten of TV shows will reshaped and better suited for an online audience. For instance, shorter, interactive
 
However, the story telling is still the king of the show and these trandition networks have the capability of this aspect. Nobody will listen if can't tell a good story.
 
 
* Conflicts with the government<br>
* what is the impact of globalization. pros and cons?<br>
* what are other barriers in the way of migration?<br>
* Intellectual property? Creative Common, DRM?<br>
* what is the rime we expect to make Internet TV form a large enough popularity?<br>
* what is the potential route from nominal TV to Internet TV?<br>
 
===Media mix===
* how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?
 
 
A: The trend is that internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. But What will be the role of the device/service provider (For example: Apple - iTune Music Store, Tivo - Video On Demand Service, Google - Google Video search engine, or other niche S/W providers)?
 
Apple Computer, which has changed the music industry with its iPod music players and iTunes music store, is trying to do the same thing in the video market. Earlier it introduced an iPod that plays videos, and launched a department in its iTunes store that sells episodes of popular TV shows, such as "Desperate Housewives" and "Lost," along with a handful of animated short films and music videos. All video offerings sell for $1.99 apiece. While the iTunes video library is limited today, it's clear that Apple's approach is shaking up the entertainment industry and a new distribution model is emerging for video.
 
==Driving Forces==
 
*[[Advertising]]
*[[Broadband expansion]]
*[[Continuous demand for higher standard home entertainment with reasonable cost]]
*[[Continuous exploitation of idle broadband resources]]
*[[Sources of Profit are changing]]
*[[Habits of audience are changing]]
*[[Habits of audience are changing]]
*[[New competitors are edging in]]
 
==System Diagram==
add diagram here
 
==The Scenarios==
===[[Scenario 1: Internet TV with us of the traditional distributor]]===
[[Image:IPTV-Scenario_1.gif]]
===[[Scenario 2: Internet TV dominantion]]===
[[Image:IPTV-scenario_2.jpg]]
 
===[[Scenario 3: Co-exist]]===
[[Image:IPTV-scenario_3.jpg]]
 
===[[Scenario 4: The same TV industry structure]]===
[[Image:IPTV-scenario_4.jpg]]
 
[[Introduction]]
[[Research Questions]]
[[Driving Forces]]
 
 
Ask Sandya’s group about the intellectual property.
BASIC
What is web2.0? Why web2.0? What is Internet TV?
What is the difference between the current Internet and Web2.0?
There are six kinds of TV: Internet TV, P2PTV, HDTV, IPTV, steaming video, Cellphone TV.[1]
 
Group
Current situation
What is the current technology in TV industry?
When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?
What are the stakeholders? Who are the key players of “normal TV”?
 
Zhen Ni
General idea of TV 2.0
Why do we need Internet TV?
What’s the difference between normal TV and Internet TV?
How does Internet work?
What kind of new innovations had been made in the era of Internet TV?
Who are the key players of “Internet TV”?
 
Simon
Marketing analyses
SWOT analysis normal TV and Internet TV?
Are people ready to accept Internet TV?
How large is the current market? what are most potential audience’s ages? locations? their expectations
what is the bottleneck in the current web technology to realize internet tv? there maybe some problems, like bandwidth, continuity of streaming?
 
Tsoe Loong
Profit/expenses
Advertisement
How does it work in normal TV? How will it work in Internet TV?
Is possible to explore other profit sources?
How is the current expense? Broadcast station’s cash out flow’s direction.
How about future profit/expense.
Interactive advertising
 
Zhikai Xu
Migration (very important, hard work, mainly work load for future scenario design)
What will happen with the “normal” TV if the Internet TV successes?  Zhen Ni
What will happen with the key players of the normal TV?  Brian
Conflicts with the government  Simon
what is the impact of globalization. pros and cons?  Simon
what are other barriers in the way of migration?  Zhen Ni
Intellectual property? Creative Common, DRM?  Sandya, Tsoe Loong
what is the rime we expect to make Internet TV form a large enough popularity?  Zhikai
what is the potential route from nominal TV to Internet TV?  Group
Media mix
how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?
 
[[Brian's contribution]]
 
 
Ron's contribution<br>
hi guys i found scenario related to internet TV, the future of tv in 2012 http://scenariothinking.org/wiki/index.php/Future_of_Television_in_2012 ron
 
Casey's contribution<br>
Hey,
Check this out: http://www.brightcove.com/
Found this somewhere when I was browsing:
The fact that the growth of broadband has enabled companies like BrightCove to tap into the power of the Internet and transform media – they have an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. casey
 
Sander's contribution<br>
I just read an article (sorry it's dutch), maybe it's interesting for you guys.
[http://www.emerce.nl/nieuws.jsp?id=1195967&WT.mc_id=rss 'IP-TV is verouderd, toekomst aan P2P-TV']

Latest revision as of 09:15, 30 August 2010

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