Difference between revisions of "Future of Advertising"

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==Introduction==
Welcome to our wiki-page about the Future of Advertising.
 
What is a advertising? According to Wikipedia:<br>
 
''Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.''<br><br>
 
On this page you will find our scenario planning process. You can see the research questions and findings, the driving forces, a system diagram of these driving forces and finally the 3 scenarios we made to point out what possibly can be the future of advertising from 2007-2011.
 
==Research Questions and Findings==
 
Please refer to [[Research Questions and Findings]].
 
==Driving Forces==
* [[Legal issues]] (by Chen Li)
* [[Increasing company knowledge]] (by Chen Li)
* [[Increasing knowledge of consumer]] (by Sven)
* [[Increasing populairity of media on demand]] (by Sven)
* [[Peer 2 Peer technology]] (by Sven)
* [[Towards personalized advertising]] (by Willem)
* [[Advertising overload]] (by Willem)
* [[Rise of consumer-generated media]] (by Willem)
* [[Growing diversity of media]] (changing consumer's mediabehaviour) (by Chaitu)
* [[Consumer's ability to skip ads]] (by Chaitu)
* [[Increasing importance of brand equity]] (by Klaas-Jan)
* [[Becoming one "global village"]] (by Klaas-Jan)
* [[Information overload]] (by Klaas-Jan)
 
==System diagram==
Below you see a thumbnail of our system diagram. Click on the thumbnail to see the high-resolution version. Note: the black arrows indicate a positive relationship, the red arrows a negative relationship.
 
[[Image:Model_DrivingForces_V02.gif|thumb|450px|center]]
 
==Scenarios==
 
* [[Scenario 1: Full Governmental Control]]
* [[Scenario 2: Conservative Outlook on Advertising Future]]
* [[Scenario 3: Pull Advertising]]
 
==References==
*http://www.inc.com/magazine/20050801/future-of-advertising.html
*http://adverlab.blogspot.com/
*http://www.pcmag.com/article2/0,1895,1866501,00.asp
*http://www.economist.com/business/displaystory.cfm?story_id=2787854
*http://advertising.about.com/od/planning/a/interactivetv.htm
*http://www.businessweek.com/magazine/content/01_13/b3725020.htm
*http://www.pcworld.com/news/article/0,aid,120065,00.asp
*http://businessweek.com/magazine/toc/06_13/B39770613futureoftech.htm
*http://www.deccanherald.com/deccanherald/jan232006/business1941292006122.asp
*http://en.wikipedia.org/wiki/Trade_bloc#Most_active_regional_blocs
*http://www.strategicpathfinder.com/advertising.html
*http://www.depthsofthemind.blogspot.com/
*http://www.marketingpower.com/content31000.php

Latest revision as of 08:49, 2 June 2010

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