Difference between revisions of "Future of Television in 2012"

Latest revision as of 05:23, 2 June 2010

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-== '''Introduction''' ==
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-This page will contain the results of the scenariothinking process of group 3 of class DGM EMBA-06 on the following subject:
-'''Future of TV in 2012'''
-'''The members of Group 3 are:'''
-  -Kim,Gun Tai
-  -An, Hyo Sang
-  -Seol, Jin Gil
-  -Son, Jun Mo
-  -Song, Ki Ju
-== '''Group Works''' ==
-'''1.System Diagram'''
-[[Image:Future of tv.JPG]]
-'''2.20 Research Questions and Answers'''
-) Which industry will lead Homenet business in the future?
-  - Specialist: ISP Industry>Appliances > Settop manufacturing co,
-  - Academic  : ISP Industry> Housing Industry>Appliances
-  - Business  :Appliances >ISP Industry>Housing Industry
-) What kinds of services will be supplied on the TV Platform?
-  - Entertainment(movie,game,music)
-  - Banking/Pet care / Health care
-  - Home security/Internet/ Cable co,
-  - Satellite SVS Providers
-  - Telecommucation
-  - Broadcasting Center
-) Will be Territorial broadcasting, Satellite broadcasting and Cable
-   broadcasting integrated with the one business owner?
-  - It is not like that.. As the one business owner, It could not
-    satisfied the medium which become diversified and the demand
-    of consumers.
-  - Basically ,It provides the contents based on
-    the self network, and as a contemts provider it would be the
-    shape of  One Source for Multi Use.
-  - Like initial Internet broadcasting, the  broadcasting stations
-    would be more personalized and specialized  in the Biz.
-) Can DMB transfer existing ground and satellite broadcasting method?
-  - In 2,010, existing ground broadcasting will be ended and it means
-    the HDTV will be located with the standard.
-  - The appearance of Digital TV based on HD technolagy will advance
-    the direction which is a small and big size Simultaneously.
-  - The form of large size will  be developing with the direction of
-    maximization in  visibility and reality.Besides DMB will be the
-    standard in miniaturization which emphasizes a portablity.
-) Will TV Home Shopping have a competitive power in comparison with
-   Internet commercial transaction?
-  - TV Home Shopping will work out it’s own salvation, But in present
-    conditions, the competitive power will be weekened in comparison
-    with e-commerce company.
-  - TV Home Shopping will  change in type  and  resembles with e-commerce
-    company, because of a limits in time, Convenience of Settlement,
-    Variety of Commodity.
-  - GS e-Shop and CJ Mall reinforce the Open-Market Biz, and it reflect
-    like this actual condition.
-  - It is estimated that TV Home Shopping will  provide various purchasing
-    applications,like Internet, IPTV, Mobile, Electric-Home Appliances,
-    based upon current  network.
-) What are the difficult problems which  interrupt an activation of
-   Digital TV ?
-  - For the inducement of cosummer, the increase of High-Quality HD
-    broadcasting program sould be necessary. But the production costs
-    of HD contents are twice as much as it is for Analogue, HD could
-    not contribute to the increasing of revenue.
-  - Because of non-successful prorgrams that of Nature, Documentary etc,
-    Advertisement profits are low
-  - To solve this problem, Early-settlement of Digital TV  is necessary
-    in Market.
-)How could the profit-sources of broadcasting be changed by the diversified
-  medium?
-  - The diversified medium could make a diverse profit-sources. Consumers
-    will enjoy  the other channel in the middle of  advertisement like
-    a Cable-Movie channel.
-  - The system of charging will be changed to that of PPV (Pay-Per-View),
-    VOD method.
-  - Also, the minization of product-costs with PPL / BPL will be
-    generalized.
-) What kinds of consortium will be made in display convergence?
-  - Display and Mobile commucation
-  - Display and Mobile commucations and Entertainment
-  - Display and Homenet and Housing
-  - Display and Home automation
-  - Display and Banking and Mobile
-  - Display and Broadcasting and Data Service
-) How OLED market will grow and what kinds of application will be dominant in near future?
-(K unit)
-.3"under
-- In 2005 : 26,155
-- In 2006 : 38,621
-- In 2008 : 62,547
-- In 2009 : 72,464
-CAGR = 29%
-.3"~3"
-- In 2005 : 25,118
-- In 2006 : 30,223
-- In 2008 : 187,764
-- In 2009 : 248,521
-CAGR = 77%
-~10"
-- In 2006 : 0
-- In 2008 : 1,372
-- In 2005 : 1,579
-CAGR = 54%
-" above
-- In 2005 : 97
-- In 2006 : 174
-- In 2008 : 452
-- In 2005 : 688
-CAGR = 63%
-=> OLED will be mostly used in small to medium sized application (such as, mobile phone and MP3 Player)
-※Source : LG Electronics OLED Division, Display Search 2005. 2Q
-)What is the market size of LCD TV?
-                                  (K unit)
-    2006    2008     2009   CAGR(%)
-  ========================================
-,347  32,022  55,184   64,463   32
-※Source : Display Search 2005. 2Q
-)How big is the hand-held TV among the display Market?
-                                          (K unit)
-    2006    2008     2009   CAGR(%)
-==================================================
-Hand-held 1,596    1,705   1,982    2,174     8
-Portion(%)(0.03)    (0.03)  (0.03)  (0.03)
-※Source : Display Search 2005. 2Q
-)How Projector market will grow?
-                                  (K unit)
-    2006    2008     2009   CAGR(%)
-  ========================================
-,800   4,400    5,700    6,300   13
-※Source : Display Search 2005. 2Q
-) The demands for  Car AV
-    -the total quantity of Demands for Car AV
-    2007    2010
-       =========================
-     100     120  (mil unit)
-    -The demands of display units for CAR  AV
-      (for the purpose of DMB, DVD player and navigation display)
-     2007     2010
-       =========================
-       22      60   (mil unit)
-) The demands for  Mobile phone
-     2005
-       ==================
-      530  (mil unit)
-) The demands for  Notebook
-     2007     2010
-       ============================
-       80      120   (mil unit)
-) The Demands for  PDA Phone
-     2007     2010
-        ==========================
-        9       15   (mil unit)
-) What is the Needs of Customers for display unit in Outdoor
-    It will be longer use time at one charge, weight, smaller size,
-    various application etc

Difference between revisions of "Future of Television in 2012"

Latest revision as of 05:23, 2 June 2010

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