Difference between revisions of "Ron Sneijers"

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==Profile==
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Ron Sneijers<br>
http://sneijers.net<br>
http://blog.sneijers.net<br>
 
==Assignment 1 - Object of the future==
 
http://blog.sneijers.net/shanghaitanglogo.jpg
 
http://blog.sneijers.net/uploaded_images/shanghaitangfashion-706212.jpg
 
===New===
''Shanghai Tang is ready to become China's first great luxury brand. Forget about cheap textile and DVD players. This is the next battlefield for global competition.''
 
The four biggest emerging markets (according to The Economist's research) China, India, Brazil and Russia are standing at the door steps to capture a stake in the haute couture apparel industry. Emerging fashion designers especially in Asian countries like China and India are getting lots of attention from the outside world; among them some are seen as the next rising fashion designer stars.
 
===Replace===
The haute couture apparel industry is for many years dominated by brands from the Western world. Well known brands like Gucci, Versace, Louis Vuitton, Armani, Prada, etc. are setting the pace in this high-end industry segment. In the upcoming five to ten years I foresee a major shift in fashion style and fashion brands that are dominating the industry. Along with the shift in the global arena were the world is becoming more integrated and interrelated with each other. As a result a new high-end apparel industry playing field will emerge.
 
===Change===
Shanghai Tang is following the tradition of established luxury labels associated with a specific national aesthetic. Brands like Armani, Gucci, Prada, and Versace have long symbolised streamlined Italian style. Chanel embodies Parisian elegance. With its current booming sales, Shanghai Tang has the chance to become the Chanel of China in the years ahead of us.
 
The impact of creating the first Chinese luxurious brand that can make it abroad will not only affect China and the playing field of the apparel industry. It will move beyond that, it will be the first brand followed by an arsenal of new brands that will penetrate into established and mature Western markets in any industry. For example, Haier will set ground in the electronics / white goods industry and Huawei in the telecom industry. Furthermore, creating the first Chinese luxurious brand will be a stimulus and proof for all other emerging countries that brands from developing countries can make it abroad in a similar time slot.
 
Aforementioned reasoning is supported by all authoritative news and information companies around the world that have spotted the rising fashion star Shanghai Tang as well. (See reference list)
 
===Growth===
Worldwide sales have grown 43% in the last year (2005), and American sales (at boutiques in New York and Honolulu) are up 50%. In 2005, new stores opened in Zurich, Shanghai, Tokyo, and Bangkok. Currently, two more stores, in Beijing and Milan, are set to open in 2006. Shanghai Tang expects to have 30 stores by the end of 2007.
 
===References===
*[http://news.bbc.co.uk/1/hi/business/4198266.stm BBC - Low-cost China eyes luxury future]
*[http://www.brandchannel.com/features_profile.asp?pr_id=42 Brandchannel - Shanghai Tang firmly tongue in chic]
*[http://images.businessweek.com/ss/05/11/shanghai_tang/index_01.htm?campaign_id=search  BusinessWeek - Inspiring Shanghai Tang's Fashions]
*[http://www.businessweek.com/magazine/content/03_29/b3842138_mz034.htm BusinessWeek - Richemont in a Rut]
*[http://www.businessweek.com/innovate/content/nov2005/id20051130_575911.htm BusinessWeek - Shanghai Tang: A Taste of China]
*[http://www.cnn.com/2006/WORLD/asiapcf/03/15/eyeonchina.brands/index.html CNN - Designing a global brand]
*[http://www.danieldrezner.com/archives/002573.html Daniel W. Drezner - The intriguing rise of Shanghai Tang]
*[http://www.fastcompany.com/magazine/90/fasttalk.html Fast Company - Fast Talk: China Rising]
*[http://www.fastcompany.com/magazine/102/shanghai.html Fast Company - The Gucci Killers]
*[http://www.fastcompany.com/magazine/102/shanghai-sidebar.html Fast Company - The Little Red Book of Branding]
*[http://www.gridskipper.com/travel/tokyo/shanghai-tang-ginza-154729.php Gridskipper- Shanghai Tang Ginza]
*[http://www.iht.com/articles/2006/02/24/opinion/rfair.php International Herald Tribune - Expats in Hong Kong design new careers]
*[http://www.iht.com/articles/2004/05/11/ftang_ed3_.php International Herald Tribune - Shanghai Tang cheers a decade on the scene]
*[http://query.nytimes.com/gst/fullpage.html?sec=travel&res=9506E4DC1531F930A25752C0A96F958260  New York Times - New Yorkers Embrace a Little Shanghai Specialty]
*[http://www.shanghaitang.com/ Shanghai Tang Corporate webpage]
*[http://www.economist.com/displaystory.cfm?story_id=5420756 The Economist - Climbing back]
*[http://www.economist.com/displaystory.cfm?story_id=E1_VQTTJSS The Economist - Coming of age]
*[http://www.economist.com/displaystory.cfm?story_id=E1_PNRGVQV The Economist – Grow up]
*[http://www.time.com/time/asia/arts/article/0,9754,102476,00.html Time Magazine - Made in China: Beware the Dragon]
*[http://www.time.com/time/asia/news/article/0,9754,98297,00.html Time Magazine - Made in China: Fashion Boomerang]
*[http://en.wikipedia.org/wiki/Shanghai_Tang Wikipedia Shanghai Tang]
 
Ron Sneijers
March 17th, 2006

Latest revision as of 01:16, 2 June 2010

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