Difference between revisions of "Advertisement"
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==Web Resources== | ==Web Resources== | ||
[http://en.wikipedia.org/wiki/Advertisement Wikipedia on Advertisement]<br> | |||
http://www.iab.nl/formats_pdf/bestedingenVS2005.pdf | http://www.iab.nl/formats_pdf/bestedingenVS2005.pdf | ||
Latest revision as of 09:13, 8 May 2006
Description
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.
Enablers
Clients are always interested in advertisement specially for their target market. Specialized advertisement is more profitable than random advertisement.
Inhibitors
The advertisement market depends very much on the economy as a whole. If the economy is bad, advertisement is one of the first things companies cut off.
Paradigms
The online advertisement market is a big market and this will keep growing over the next couple of years. Nowadays online shopping becomes more and more accepted. This results in bigger budgets for online advertisement campaigns.
Experts
Advertisement companies
Marketing / Research companies
Timing
The timing depends on the economy and when the competition launches an advertisement run.
Web Resources
Wikipedia on Advertisement
http://www.iab.nl/formats_pdf/bestedingenVS2005.pdf