Future of Television in 2012

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Group Works

1.System Diagram

2.20 Research Questions and Answers

1) Which industry will lead Homenet business in the future?

   -Specialist: ISP Industry>Appliances > Settop manufacturing co,
   -Academic  : ISP Industry> Housing Industry>Appliances
   -Business  :Appliances >ISP Industry>Housing Industry

2) What kinds of services will be supplied on the TV Platform?

   -Entertainment(movie,game,music)
   -Banking/Pet care / Health care
   -Home security/Internet/ Cable co,
   -Satellite SVS Providers
   -Telecommucation 
   -Broadcasting Center

3) Will be Territorial broadcasting, Satellite broadcasting and Cable

  broadcasting integrated with the one business owner?   
   -It is not like that.. As the one business owner, It could not
    satisfied the medium which become diversified and the demand
    of consumers.
   -Basically ,It provides the contents based on
    the self network, and as a contemts provider it would be the
    shape of  One Source for Multi Use.
   -Like initial Internet broadcasting, the  broadcasting stations
    would be more personalized and specialized  in the Biz.

4) Can DMB transfer existing ground and satellite broadcasting method?

   -In 2,010, existing ground broadcasting will be ended and it means
    the HDTV will be located with the standard.
   -The appearance of Digital TV based on HD technolagy will advance
    the direction which is a small and big size Simultaneously.
   -The form of large size will  be developing with the direction of 
    maximization in  visibility and reality.Besides DMB will be the
    standard in miniaturization which emphasizes a portablity.

5) Will TV Home Shopping have a competitive power in comparison with

  Internet commercial transaction?

   -TV Home Shopping will work out it’s own salvation, But in present
    conditions, the competitive power will be weekened in comparison
    with e-commerce company. 
   -TV Home Shopping will  change in type  and  resembles with e-commerce 
    company, because of a limits in time, Convenience of Settlement,
    Variety of Commodity.
   -GS e-Shop and CJ Mall reinforce the Open-Market Biz, and it reflect
    like this actual condition.
   -It is estimated that TV Home Shopping will  provide various purchasing
    applications,like Internet, IPTV, Mobile, Electric-Home Appliances,
    based upon current  network.

6) What are the difficult problems which interrupt an activation of

  Digital TV?   
   -For the inducement of cosummer, the increase of High-Quality HD
    broadcasting program sould be necessary. But the production costs
    of HD contents are twice as much as it is for Analogue, HD could 
    not contribute to the increasing of revenue.
   -Because of non-successful prorgrams that of Nature, Documentary etc,
    Advertisement profits are lowBold text
   -To solve this problem, Early-settlement of Digital TV  is necessary
    in Market.

7)How could the profit-sources of broadcasting be changed by the diversified medium?

 - The diversified medium could make a diverse profit-sources. Consumers
   will enjoy  the other channel in the middle of  advertisement like
   a Cable-Movie channel.
 - The system of charging will be changed to that of PPV (Pay-Per-View),
   VOD method.
 - Also, the minization of product-costs with PPL / BPL will be
   generalized.

10) What kinds of consortium will be made in display convergence?

 - Display and Mobile commucation
 - Display and Mobile commucations and Entertainment
 - Display and Homenet and Housing
 - Display and Home automation
 - Display and Banking and Mobile
 - Display and Broadcasting and Data Service

11) How OLED market will grow and what kinds of application will be dominant in near future? (K unit)

1.3"under

- In 2005 : 26,155

- In 2006 : 38,621

- In 2008 : 62,547

- In 2009 : 72,464

CAGR = 29%

1.3"~3"

- In 2005 : 25,118

- In 2006 : 30,223

- In 2008 : 187,764

- In 2009 : 248,521

CAGR = 77%

7~10"

- In 2006 : 0

- In 2008 : 1,372

- In 2005 : 1,579

CAGR = 54%

10" above

- In 2005 : 97

- In 2006 : 174

- In 2008 : 452

- In 2005 : 688

CAGR = 63%

=> OLED will be mostly used in small to medium sized application (such as, mobile phone and MP3 Player)

※Source : LG Electronics OLED Division, Display Search 2005. 2Q

12)What is the market size of LCD TV?

                                 (K unit) 
  2005    2006    2008     2009   CAGR(%)
 ========================================
 21,347  32,022  55,184   64,463   32

※Source : LG Philips Display, Display Search 2005. 2Q

13)How big is the hand-held TV among the display Market?

(K unit)

- In 2005 : 1,596

- In 2006 : 1,705

- In 2008 : 1,982

- In 2009 : 2,174

CAGR = 8%

※Source : Display Search 2005. 2Q

14)How Projector market will grow?

                                 (K unit) 
  2005    2006    2008     2009   CAGR(%)
 ========================================
 3,800   4,400    5,700    6,300   13

※Source : LG Electronics TV Division, Display Search 2005. 2Q

15) The demands for Car AV

   -the total quantity of Demands for Car AV  

        2005    2007    2010 
      =========================
         88     100     120  (mil unit)

   -The demands of display units for CAR  AV 
     (for the purpose of DMB, DVD player and navigation display) 

       2005     2007     2010  
      =========================
        13       22      60   (mil unit)

16) The demands for Mobile phone

        2004     2005 
      ==================
        480      530  (mil unit)

17) The demands for Notebook

        2005     2007     2010
      ============================
         58       80      120   (mil unit)

18) The Demands for PDA Phone

        2005     2007     2010
       ==========================
          4        9       15   (mil unit)
 

19) What is the Needs of Customers for display unit in Outdoor

   It will be longer use time at one charge, weight, smaller size,  
   various application etc

20) How do the display manufacturing companies forecast the competition between plasma and LCD?

   -They are expecting tough competition between plasma and LCD TVs 
    due to the price decrease of LCD TV. 
    The key factor of the competition is pricing. 
    By the end of 2005, the 42 inches of plasma and LCD TVs will compete 
    in price. 
    However, for quite some time, in the market of above 42 inch-sizes 
    of TVs, plasma TVs will maintain better position.   
    Since the market situation depends on the providers of modules and 
    sets, the price difference between two devices might become closer 
    than expected.
    Thus, the display companies will keep an eye on the market trends.

21) How do the display manufacturing companies explain the presence on 2 different technologies that are the plasma and the LCD TV?

   -Some of electronic companies are concentrating their investment 
    on plasma and LCD TVs at the same time, while other companies have 
    chosen either plasma TVs or LCD TVs as their focus. 
    However, the display industry can be elaborated as the fact that 
    the display maunfacturers are concentrating their business 
    on LCD TVs smaller than 42 inch and plasma TVs larger than 42 inch. 
    As for business portion, they are balancing the sales of plasma and 
    LCD TVs. The portion of sales could vary in the future depending on 
    the market.

22) How will the Super Slim CRT TV affect the low-end market?

   -There is a high demand for Super Slim TV  in Asia and South America, 
    it is not certain in developed countries such as Europe and America 
    because the price of LCD TVs is dropping rapidly. 
    At the moment, the display industry is expecting Super Slim TV will 
    replace the conventional bulky CRT TV market in undeveloped countries. 
    Therefore, while display manufacturers are watching the market 
    situation of CRT, they are planning to drop the production of bulky 
    CRT TV gradually. 

23) What was the biggest hit in the field of plasma &LCD technology? What extreme changes were there this year?

   -As for the technology of plasma TV, the change from double scan to 
    single scan was first introduced in 2005, decreasing parts which 
    make the quality more reliable. 
    On the other hand, regarding LCD TV technologies, usage of LED 
    backlight technology took care of weak points in short life span 
    and brightness. 

24) How does the display industry face the overproduction of LCD screens?

   -We can say that definitely the price of LCD TVs will drop dramatically   
    from next year. 
    However, as the market of LCD TV is numerous, the manufacturers which
    have many benefits such as price competitiveness, concurrent 
    engineering, and time conservation will manage 
    the overproduction of LCD screens and achieve market leadership. 

25) What perception do the display manufacturing companies have of consumers needs for plasma & LCD TVs?

   -All of the display manufacturing companies are always concerned 
    about their customers’ needs and benefits. 
    Also, they hold the principle of providing top quality products 
    to their customers with reasonable prices. 
    Since there are many countries in the global market, 
    they all have different cultures and characteristics. 
    Thus, manufacturers will differentiate their products according to 
    such differences.
    At the same time, because the market is always changing, 
    their pricing will also change according to market demands and 
    customers’ expectations.

SCENARIO