Difference between revisions of "Future of Mobile Television in 2010 (in Korea)"
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*** | *** | ||
* Driving forces | |||
** Government Supports and Policy | |||
*** The Korean government push and support DMB service to make economic booming | |||
** Customer’s need | |||
*** Customer want more convenient, interesting, faster and powerful service | |||
** Business marketing | |||
*** Telecommunication, broadcasting business firms and related company spent lots of money to boom up the DMB | |||
*''' New era of handheld TV''' | |||
*''' Quetions for key environments of mobile TV in the future | *''' Quetions for key environments of mobile TV in the future | ||
** Emergene of substitutes''' | ** Emergene of substitutes''' | ||
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*** To restructure mobile TV industry, M&A among telecommunication companies, broadcating companies and new competitiors may happen. | *** To restructure mobile TV industry, M&A among telecommunication companies, broadcating companies and new competitiors may happen. | ||
* | ** '''Explosion of user | ||
* | |||
Latest revision as of 04:50, 4 June 2005
Thank you for your comming to Future of Mobile Television in 2010 (in Korea)
Here are our scenarios, Please join our Mobile Life World!!
Group 2 (Mobile TV in 2010 in Korea)
- Uncertainty
- 1. Hand-held television era
- Could DMB open the hand-held television era by combining broadcasting and telecommunication also make another IT Boom?
- 2. Customer’s Needs
- How many customers will use Mobile TV service
- Are they willing to pay the money for it?
- 3. Business Profit
- In terms of mobile operator, Could the DMB service make money and profits?
- 4. Re-broadcasting
- Is it possible to rebroadcast the land-based DMB to the satellite-based DMB?
- How could they solve the political issues and business issues
- Will The Korean broadcasting commission(KBC) allow rerun program via satellite-based DMB?
- 5. Contents
- Could the TU Media supply the better quality broadcasting service and abundant contents?
- How many producer will join to make new contents?
- Do the contents producers will not sell their contents to competitors of Mobile TV such as PMP or Archors?
- 6. Technology
- Are there any differences between WCDMA and DMB service
- 1. Hand-held television era
- Driving forces
- Government Supports and Policy
- The Korean government push and support DMB service to make economic booming
- Customer’s need
- Customer want more convenient, interesting, faster and powerful service
- Business marketing
- Telecommunication, broadcasting business firms and related company spent lots of money to boom up the DMB
- Government Supports and Policy
- New era of handheld TV
- Quetions for key environments of mobile TV in the future
- Emergene of substitutes
- Customers who use mobile TV will shift into the newest techonology-based substitutes.
- Device makers will disperse their interests and R&D endeavors and provide their devices for new competitors
- Operators which provide mobile TV services will be faced with strong competition, so they will probably compete with a price-cutting and try their bests to overcome competitions through differentiations
- Broadcasting center will sell their programs to new market entrants and they will get more powerful position in mobile TV industry.
- Government will have a neutral attitude and support open competition to boom up mobile TV industry.
- More CPs(Contents provider)will appear to provide more various mobile TV services.
- NGO(Non Goverment Organization)will play stronger role to control and prohibit the contents of the services by CPs.
- To restructure mobile TV industry, M&A among telecommunication companies, broadcating companies and new competitiors may happen.
- Emergene of substitutes
- Explosion of user