View source for KEMBA 2005 Scenario Page

Welcome to the KEMBA 2005 Scenario Page.  Here our scenarios will be listed.  We developed three scenarios:

* [[Future of Mobile Television in 2010 (in Korea)]]
* [[Future of Mobile Internet in 2010 (in Korea)]]
* [[Future of Mobile Commerce in 2010 (in Korea)]]


'''Group 1 (M-Commerce)'''
*Uncertainty
**how many people can use mobile commerce(customer)
*** Uncertainty for the size of mCommerce Users
**how much money they are spending (market size)
**do they feel convenient to use the current terminal has small screen? (use friedly, Customer satisfaction)
**which industry has the most potential growth and benefit? 
**are there any difficulties in using mobile commerce?(obstracles)
***Goverment regulation and direction issue, social agreement on mCommerce
**security
*** Hacking, Virus, etc
**Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
**profitability:
**delivery system
***seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
**How fast could the technology be mature and also meet customers expectation?
***Terminal development, Standard
**chip ownership
***Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
**payment system
*** Safty and secure payment system, Integrated chipset for query, managment and mornitoring
**Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
**Lack of content and service

*Reserch Questions
**current mComerce user
**market and transaction size(industries)
**feed-back for user
***customer satisfaction score
**what’s the problems of using mobile commerce
***to fix issues in using mCommerce
**standardization for mCommerce
**the intention of user(potential)
***market research for reaction of end users
**supply of devices
***Production scheduel and development status research
**solutions and software
***Current service types and the size among other services
**benefits( in view of firm)
***are the mCommerce corporate making profit? when is the even point?, do they keep expanding the business?
**customer service
***technology development
***Current technical development status and coming new tech could give some unique services?
**How many services could be served with mobile?
**Which sector could make good profit among mobile services?
**What way could change the thought about mCommerce from negative to positive?
**How will mCommerece evolve?
**what can make mCommerce being success?

*Driving Forces
**portability, mobility and ubiquity
***Small and easy access in anywhere and at anytime
**personalization
***Be able to be customization for personnel (personnel bank, personnel commerce portal)
**Tracebility
***Be able to check users location and then pushing customized service to the user
**security
***Terminal and chip security
**integration, Consolidation and diversification
***All services like financial transaction, online service, education, transfortation, etc., should be done in a terminal and a chipset.
**portal service
***customized portal service having variety of information searching function
**real time customer service
***process customer's issues quickly and also enhanced customer contact solution-convenient and real time service