View source for Scenario 3 - SuperNova

- trend of companies towards open innovation, more than open source - includes big brands drawing talent to their 'edges'  <br>
- competitive companies embrace open innovation and glean competitive advantage through brand or other means such as higher adoption rates of their product or service <br>
-  the open innovation can be organised as companies learn to adapt a new social innovation business model to filter and organise the chaos emerging from open innovation<br>
<br>