What is the most viable future of Enterprise 2.0 ?
Enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years. This increase will include more spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013. This change is not without its challenges. Although there is money to be made in the industry by vendors, Web 2.0 tools by their very nature are defined by commoditization; as is much of the new social media industry, a topic we touched on briefly here, when discussing how content has become a commodity. For vendors specifically, there are 3 main challenges to becoming successful in this new industry, including:
1.I.T. shops being wary of what they perceive as "consumer-grade" technology
2.Ad-supported web tools generally have "free" as the starting point
3.Web 2.0 tools will have to now compete in a space currently dominated by legacy enterprise software investments
http://www.readwriteweb.com/archives/enterprise_20_to_become_a_46_billion_industry.php
http://browse.workliteracy.com/enterprise-2.0
http://www.e2conf.com/conference/by-track.php