Difference between revisions of "The future of Retailing"

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[[Paco Underhill]] [http://homeserver.eu.archive.org/~daniel/FutureRetailing/interviews/PacoUnderhill.wav (sound recording of the interview)]
 
[[Paco Underhill]] [http://homeserver.eu.archive.org/~daniel/FutureRetailing/interviews/PacoUnderhill.wav (sound recording of the interview)]
  
'''Street Views'''
+
'''[[Street Views]]'''
  
 
Jukka and Daniel travelled the streets of Manhattan to look at new retailing concepts that might give us early indicators of future developments
 
Jukka and Daniel travelled the streets of Manhattan to look at new retailing concepts that might give us early indicators of future developments
 
'''Fairway Market''' on 125 West is situated in Harlem and on the road to North.  Here the ''rich and poor shop next to each other''.  The store has an incredible variety of goods, from the low end to the very high end.  There is for example 8 kinds of sprouts alongside simple very fresh salad heads.  On top to the salad heads there are 6 kinds of packaged salads.  In this way prepared and fresh produce are alonside each other taking about the same amount of space. They have ''137 kinds of fresh coffee'', roasted on the premises.  Logistics seems to be driven from the top where boxes are stored.  The store has the feeling of a dirty market, and little attention has been paid to making a smart space. [[Fairway Market photos]]
 
 
'''ABC store''' Six floors of  home furnishing, and across the road another carpet store.  Each floor has its own reasonably distinctive style.  The ''first floor'' seems to be organised like a market.  It is designed to have interesting objects at 4 levels: the ground, mid waist, eye level, above eye level.  Each of the sections are organised in little circles, where you feel comfortable to spend time realy looking at things, followed by the next circle.  The feeling is one of wondering through a bazaar, each time something new. ''The elevators are terrible and many people took the stairs.''  They could not add any of the store's design elements to the elevators.  (as each floor is different we had the idea that you could use the elevators to intelligently manage the transitions from the one level to the other.  e.g. going up could lighten the elevator's lights // going down to the bazar the lights might become darker and more red) [[ABC store photos]]
 
 
'''Prada Flagship (Store)'''  It is more of a museum than a store.  It is on two levels with a fantastic circular elevator with seats where people sit in the elevator.  The elevator is open on the top
 
 
'''Please sir, no photos''' There is extensive security in the store and we got caught takign photos, they were exactly like the guys in the museums.  All dressed in black, they kept a close look on our activities.  [[Prada Photos]]
 
 
'''Apple Store''' [[Apple Store Photos]]
 
 
'''What does this mean:'''
 
There is a move towards efficiency and a move to experience.  The Fairway Supermarket and the Prada (anti-)flagship store are two extremes.  The first is about quality and price, and the latter to create an icon that embodies the brand.  In the earlier case the shopping exprience is that of consumption in the latter case it is one of participation (in the brand's values) and entertainment.  You become part of Prada in the store, iconoclastic, bold, making a statement, ambigious. NOT convenience, or effecient shopping at all.  Prada's elevator is less about the function of "moving people and goods" and more about a moment to rest (sit) and look at the store in its 3D glory.  Secondly you can meet people, everybody seems to talk with each other in the lift.  Peo
 
 
 
In addition we are doing some '''desk research''' to develop views on the future:
 
In addition we are doing some '''desk research''' to develop views on the future:
  
 
'''RFID Technology'''
 
'''RFID Technology'''
 
Metrogroup as a very optimistic view of [[http://www.future-store.org the future of the grocery shopping]].  Some [[http://www.future-store.org/servlet/PB/-s/89ivza1ljirqbettuj674noue6yqdkf/menu/1002286_l2/index.html cool videos]].  They work on 4 themes:  Mobility, Efficiency, Virtuality and Personalization.  The critique is that it seem geared to position RFID as a key technology in the space.  The question is of course [[http://www.nocards.org/AutoID/overview.shtml will customers accept this technology?]]
 
Metrogroup as a very optimistic view of [[http://www.future-store.org the future of the grocery shopping]].  Some [[http://www.future-store.org/servlet/PB/-s/89ivza1ljirqbettuj674noue6yqdkf/menu/1002286_l2/index.html cool videos]].  They work on 4 themes:  Mobility, Efficiency, Virtuality and Personalization.  The critique is that it seem geared to position RFID as a key technology in the space.  The question is of course [[http://www.nocards.org/AutoID/overview.shtml will customers accept this technology?]]

Revision as of 17:26, 10 October 2004

Future of Retailing

A 1st glance scenario exploration hosted by KONE Corporation. On 1, 2 and 3 December some of the most interesting thinkers on retailing will come together at the Royal College of Arts in London to explore how retailing will develop in mature markets.

Preparatory research:

In preparation for this workshop the following people are being interviewed:

Paco Underhill (sound recording of the interview)

Street Views

Jukka and Daniel travelled the streets of Manhattan to look at new retailing concepts that might give us early indicators of future developments In addition we are doing some desk research to develop views on the future:

RFID Technology Metrogroup as a very optimistic view of [the future of the grocery shopping]. Some [cool videos]. They work on 4 themes: Mobility, Efficiency, Virtuality and Personalization. The critique is that it seem geared to position RFID as a key technology in the space. The question is of course [will customers accept this technology?]