Difference between revisions of "The Future of R&D in Pharmaceutical Industry in 2025"

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Murat Akguc<br>
Ruth Donners<br>
Peter Friedl<br>
Susan Liu<br>
<br>
'''Work under construction. In case you have any questions, additions or comments, please do not edit these pages, but you are more than welcome to [mailto:ruthdonners@hotmail.com contact us].'''
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==Scenarios==
Below the 4 developed scenario's can be found, just click on the link to get the full description.<br><br>
[[Cocktail bar: personalised medicine]]<br>
Selfcare scenario, with personalised medicine and focus on prevention, mainly driven by ageing population
<br><br>
[[Networked healthcare system]]<br>
Scenario wherein the healthcare system is more integrated, shorter lines between pharma, medicine, insurance companies, which gives pharma incentive to focus more on market pull than technology push
<br><br>
[[Pharma Valley]]<br>
Big pharma companies won't be anymore, and a whole scale of specialised smaller R&D companies will emerge
<br><br>
[[Prevention is the cure]]<br>
R&D of pharma will go to put part of its focus on establishing health claims for preventative formulations, like food, neutraceuticals and supplements
 
==Research Questions==
 
*Will the system of blockbusters continue? Ie. no more blockbusters in the future, even focus on generics, or are there still enough other diseases to cure with one type of drug or without simply incrementally improving existing drugs?
*Move to emerging markets (subquestions: what is government stance, how is local infrastructure (ie. can you get the drugs to the people?)?
* What are regulatory issues regarding local registration of the drug?
* Will medicine stay a mass product or will personalised medicines become prevalent?
* Will pharmaceutical industry as it is today stay profitable?
* Is there going to be a breakthrough in health?
* Will preventative measures be implemented instead of current focus on care once ill?
* Will pharma R&D stay consolidated or become more fragmented?
* Will there be structural reform in health industry?
* Will pharma industry become less technology push and more market pull?
* Generics vs. Patents? What will the IP landscape be?<br><br>
 
==Driving forces==
'''Edited existing ones'''<br><br>
• [[Increasing potential to grow based on new available technology]]<br>
• [[Struggling old world economy]]<br>
• [[Increasing Empowerment of Consumers in Healthcare System]]<br>
• [[Continuously growing demand for new medical applications]]<br>
• [[The increasing gap between developed, emerging and poor economies]]<br>
• [[The increasing globalization of markets]]<br>
• [[Power of the United Nations]]<br>
• [[Legal Restrictions for Biotech increasing in certain countries, decreasing in others]]<br>
<br><br>
'''Added new ones'''<br><br>
• [[IP rights]]<br>
• [[Logistics/Distribution]]<br>
• [[Illnesses of global importance/Pandemics]]<br>
• [[Research budget in pharmaceutical industry]]<br>
• [[Effect of development of health care system in emerging market countries to existing pharmaceutical industry]]<br>
• [[Unification of regulatory approval]]<br>
• [[Increasing Competitiveness through innovation in biotechnology]]<br>
• [[Changing business models for pharmaceutical industry]]<br>
<br><br>
 
==Systems diagram==
 
Moving from chaos to relief
 
[[Image:The_Future_of_RD_in_Pharma_2025_BrainStorming.jpg|center|Brain Storming Chaos|frame]]
 
[[Image:The_Future_of_RD_in_Pharma_2025_FinalRelief.JPG|center|Final Relief|frame]]
 
==Resources==
 
* [1] [http://www.nowandnext.com/?action=top_trend/list_trends&sectorId=10 Top Trends in Healthcare, Medicine and Pharmaceuticals]&nbsp;- What's Next
* [2] [http://www.jimcarroll.com/weblog/archives/000757.html 10 Major Healthcare / Pharmaceutical Trends]&nbsp;-Jim Carroll's Blog
* [3] [http://www.pwc.com/gx/en/pharma-life-sciences/pharma-2020/pharma2020-virtual-rd-which-path-will-you-take.jhtml, Pharma 2020: Virtual R&D "Which path will you take?"] &nbsp; - PricewaterhouseCoopers
* [4] [http://www.oecd.org/dataoecd/12/10/40922867.pdf OECD International Futures Project on “The Bioeconomy to 2030: Designing a Policy Agenda”] - OECD

Latest revision as of 01:04, 2 June 2010

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