RSM MBA 2010 Scenarios

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Revision as of 15:33, 17 August 2010 by Ltzeng (talk | contribs) (Future of the City Centre 2025)
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Scenario Questions

Numbers that matter presentation dates

Tue 17th of Aug-
Wed 18th of Aug- "Future of the City Centre 2025" presentation
Thu 19th of Aug- "Future of Mobility in Netherlands 2030" presentation
Mon 23rd of Aug-"Climate Change Negotiations" presentation
Tue 24th of Aug- "Tablets in Education" presentation
Wed 25th of Aug- "Future of Consulting" presentation
Fri 27th of Aug- "Future of Innovation 2020" presentation

Future of Mobility in Netherlands 2030

The Netherlands has 90 billion km driven in NL, of which 50% is business related, with a significant increase in business use, yet not a corresponding increase in productivity of the economy. This means that investing in new roads is NOT the best way to spend public money. How will mobility evolve in the next 20 years.
- Herman Wagter, Business Development Director Glasvezelnet Amsterdam

Team Members: Imelia Bonahan, Pieter Cusell, Vikas Rajgarhia, Vishal Kapoor, Mert Cakar

Useful Links:

Useful videos:

Interview Questions:


1) With regards to mobility what is the key question for NL?

2) Does government have any plans to increase use of public transport and are there any long term projects currently underway or being considered that will affect the mobility?

3) Apart from the public transport is there any new technology for the roads – such as sensors to control traffic on highways and has it been tried out ?

4) In the past have climate change regulations affected the government decisions and resulted in regulations specifically for NL, and are there any new regulations being considered?


1.What is the problem you want to solve/ where are you dreaming of?

2.What is the current impact of the glass fiber network in Amsterdam?

3.How can ICT solutions like glass fiber network influence the mobility in the Netherlands?

4.At the end does people not just people would like to meet in real life instead virtual? As you can’t sent and detect moods/emotions through the internet?

5.What are your solutions for the future of mobility in the Netherlands 2030?

6.What are your solutions for solving the traffic jams in the Netherlands?

7.What do you think is the impact of the aging populations on the mobility in the Netherlands?


1. What are the current problems with mobility in Netherlands?

2. What is the government's plan to tackle these problems?

3. What are the trends among Dutch people in terms of traveling across the country?

4. What are the trends among businesses in Netherlands in terms of moving the goods across the country?

5. What are the uncertainties in mobility in Netherlands?


1. Even though road use for business is increasing, why is there no corresponding increase in productivity?

2. What are your views on the concept of Superbus?

3. Are there any identified areas where public money can be spent instead of road development to increase productivity?

4. In your opinion, how can road use for business work can be reduced? What are the major components of road use for business (meetings, travelling to / from office, etc.)?



1. How is the proportion on the focus between ICT solution vs infrastructure and other technology solution on mobility issue?

2. How is the plan and trend on the public transportation utilization in Netherland? Looking at its position compare to other country

3. How fast would the mobility trend change both from the user interest and technology development readiness?

4. How is the user awareness and concern so far (public and bussiness community)?

Future of the City Centre 2025

How will city centre be like in 2025? What could change in the city centre, in a post-crisis environment. Will it stay as a meeting spot, with a business function. Will offices still be the place where people work? City centres in Huston or Detriot city has returned to markert gardering, with the houses abandoned. Or will it have a new lease of life, renewed through urban agriculture, (witness the NYC lightrail project, etc)? What will the city's relevance be when physical meetings come to an end?
Sander de Iong, Secretary General Rotterdam IAB, EDBR<p>

Team members: Cole Carrigan, Eglantine Dang, Akcan Islamoglu, Fahad Nayyar, Louis Tzeng

Basic info of Rotterdam:


- Municipality / City	319 km2 (123.2 sq mi)
- Land	206 km2 (79.5 sq mi)
- Water	113 km2 (43.6 sq mi)

Population (18 March 2010)

- Municipality / City	603 425
- Density	2,850/km2 (7,381.5/sq mi)
- Metro	Approx. 1.6 million

Historical population

1796: 53,200 inhabitants
1830: 72,300
1849: 90,100
1879: 148,100
1899: 318,500
1925: 547,900
1965: 551,000
1984: 555,000
2005: 596,407
2006: 588,576
2007: 584,046
2010: 603,425

Interview Questions:

1. What is Rotterdam's city center? What does it look like in 2 years? 2. What defines a city center? 3. If no city center, why are you interested in city centers? If yes, what are your interests in city center? 4. What are the driving forces shaping the future of city centers? 5. How will global warming affect city centers? Will Rotterdam's current city center be habitable? 6. How will fossil fuels affect live in city centers? 7. What are the ideal demographics for city centers? 8. How will having a vibrant city center affect the economics of the city? 9. How can city centers remain attractive to long-term housing residents? 10. What happens to the city center as population goes up and goes down? 11. How will mobile technology affect life in city centers? 12. What will transportation look like in 2 years in city centers? 13. How will dietary needs affect life in city centers?

Useful Links: RCI Randstad 2040

Future of Tablets in Education

Future of Tablets in Education Main Page

Future of Consulting 2020

Traditional consulting evolved out of McKinsey's practice in New York who famously said that men's socks should reach their knees, because "a client should never see flesh". Much of these ideas are still alive in consulting today. Joost Pryde, Co-Founder House of Performance

Team members: Pankaj Daryani, Taras Ivanysenko, Kiho Lee, Conor Ruff, Lidia Sholkova

Interview questions

Numbers that matter in Consulting - global statistics for consulting industry: (LS)

Global Consulting Industry Revenue (including HR, IT, strategy, operations management & business advisory services) equals 345 Billion US Dollars. (LS)
Management Consulting is by far the largest segment with $142.7B in 2008 (CR)

-What is the fastest growing segment of consulting? IT? We should be able to find this out with numbers (CR)


Joost Preyde (IT):
quote: "All progress depends on the unreasonable man.
1981-1985 Flight Engineering; 1985-1987 MBA
Work: •Partner House of Performance (12 years)
•Consultant at Principal Consult; •Consultant at Alexander Proudfoot; •Marketing Sales B2B at Shell Chemical
Reading book now: Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It (so we can talk/ask him the most strange questions)

Future of Innovation 2020

Future of Innovation Main Page

Future of Climate Change Negotiations in 2020

A scenario set that explores the different pathways that negotiations on Climate change will take in the next 10 years. Will there be multilateral agreements lead by the UN, or bilateral agreements, will countries or companies be in the lead, will this result in a new economic order, etc.
Aart van der Horst:

Further information could be found on the scenario page