RSM MBA 2009 Scenarios

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Future of China in 2030
Future of the European Union in 2030
Future of Advertising in 2020
Future of Russia in 2030
Future of Sustainability 2030


50% Group work (final scenarios)
40% Individual work (survey, learning log, driving forces, strategic challenge)
10% Class participation (virtual and physical)

Final Scenario Evaluation Criteria

Scenarios will be considered to be of high quality if they contain the following:
Solid assumptions and data reasoning
Rich, thought-provoking ideas
Beyond the obvious, assumption breaking ideas
Scenarios that are linked to driving forces/factors
Scenarios, driving factors, and ideas that are relevant to the issue (and related stakeholders)
Scenarios with clear names
Logical flow with visual representations of the thought process
Plausible scenarios
Balanced scenarios (1/4, 1/4, 1/4, 1/4)--all of the scenarios should be equally likely
Surprising scenarios
Detailed stories that enable the reader to follow the logic of the thought process

Numbers that Matter

present for 5 minutes as a group a short case based on numerical analysis of an existing popular assumption of the world that will get us to rethink current barriers Challenges to Conventional Wisdom

Driving Forces

As an individual define 2 driving forces and improve 2 driving forces

Learning Log

Make a map of your learning process by picking variables
group process: group roles (interchange), advocacy-listening, who talks the most, cultural
personal development: reflexivity, emotions, difficulty
content: subjective view of possible futures, many/few, divergence/convergence, deductive thinking, inductive thinking, sites visited,

learning: key learning moments, insights

Write a less than 3000 word essay on your learning in the course

Learning Maps

put your name here

Gerrit Ledderhof
Geoff Spielman
Justin Block
Gudmundur Kristjansson
Chihhu Chen
Maggie Zhu
Johanna Little
Hugh Malkin
Vinod Nair
Elsa Sheng
Yojiro Fukaya

Learning Essays

put you name here