Difference between revisions of "Information overload"

From ScenarioThinking
Jump to navigation Jump to search
 
 
(14 intermediate revisions by 3 users not shown)
Line 1: Line 1:
[http://scenariothinking.org/wiki/index.php/Future_of_Advertising Back to homepage]
==Description==
==Description==
Technological advances in transportation, shipping and communication have made it easier for companies to market in other countries and easier for consumers to buy products and services from marketers in other countries. Globalization is about how people become more intertwined with each other around the world economically, politically and culturally.
"Information overload refers to the state of having too much information to make a decision or remain informed about a topic." (Wikipedia) "Effects of too much information include anxiety, poor decision-making, difficulties in memorizing and remembering and a reduced attention span." ([2])
 
Large amounts of currently available information, a high rate of new information being added/changed, contradictions in available information and inefficient methods for comparing and processing information all contribute to information overload.
Some advantages of going global are global-scale efficiency, access low-cost factors, global scanning & learning and competitive postioning (e.g. cross-subsidization of markets).


==Enablers==
==Enablers==
*Several advances: Modern communication (with ICT), transportation and legal advances as well as the political choice to consciously open borders makes globalization more and more attractive.
*Large amount of information available: the internet, mobile telephones, broadband connections, e-books, spam, e-mail and other communication media et cetera. (Thus, information overload is strongly enabled by technological advances.)
*Emerging markets: Big markets like China, India and Brazil are getting closer to “the global village”.
*High rate of change: adding and adjusting information is easier than ever, resulting in even more loss of control for the end user.  
*Pro-globalization: to be filled in.  
*Signal-to-noise-ratio: the proportion of useful information (which really fullfil your information need) in all available information diminishes.
*Inefficient information tools: thousands of information sources, information often contradicts other information and so on, makes it very complicated for users.  


==Inhibitors==
==Inhibitors==
*Cultural differences: Nationality plays an important role in shaping the assumptions, beliefs and values of individuals.
*More efficient information tools: portals, price comparing websites, better search engines et cetera do have substantial value for users of information (i.e. consumers).
*Antiglobalization movements: Groups with different agenda’s, but united in their concern that liberalization will be beneficial for multinational corporations and will be at the cost of people and businesses in less-developed parts of the world.
*Local government demands: These have been the most severe constraint to global strategies of many companies. Underlying cause is the fact that goverments and global operating companies do have different objectives and motivations. For instance, local governments mainly care employment, import substitution and regional development.


==Paradigms==
==Paradigms==
*“The world is becoming a common market place in which people – no matter where they live, desire the same products and lifestyles.” (Theodore Levitt, Harvard University)  More concrete: The world is transforming into a “homocultural” market place where all customers can be informed/persuaded by the same advertisements.
*Information overload is a feel. It gives people the feel of loosing control.
*The opposite paradigm is: people in different cultures around the world have different perceptions, habits et cetera and need to be treated in different ways.
*Since information overload is psychological, it differs from person to person.
*People tend to think: information is good, the more information I get, the better the decisions I take will be.
*The overload might result in resistance to take and process even more information ([1]).
*Much information nowadays answer questions which aren't asked yet ([1]).


==Experts==
==Experts==
*C.A. Bartlett, S. Ghoshal and J. Birkinshaw (authors “Transnational Management”)
Not relevant.
*P. Kotler and K. Lane (authors “Marketing Management”)


==Timing==
==Timing==
To be filled in.
Started to grow exponentially after WW2; parallel to advances in information and communication technology. This trend will continue, however, there also will be advances (e.g. better search engines, specialized web portals, content managers) which will - at least partially - give back control to the users of information.


==Web Resources==
==Web Resources==
*http://papers.ssrn.com/sol3/papers.cfm?abstract_id=658221
*http://en.wikipedia.org/wiki/Information_overload
*http://www.villageorpillage.org/gvgp/Global%20V%20Web%20Site2/Articles/advertising_age.html
*http://users.fmg.uva.nl/welving/Information-overload.ppt [1]
*http://www.phmovement.org/pubs/issuepapers/hong18.html
*http://www.w-uh.com/articles/030308-tyranny_of_email.html
*http://pespmc1.vub.ac.be/CHINNEG.html [2]

Latest revision as of 06:38, 6 September 2011

Back to homepage


Description

"Information overload refers to the state of having too much information to make a decision or remain informed about a topic." (Wikipedia) "Effects of too much information include anxiety, poor decision-making, difficulties in memorizing and remembering and a reduced attention span." ([2]) Large amounts of currently available information, a high rate of new information being added/changed, contradictions in available information and inefficient methods for comparing and processing information all contribute to information overload.

Enablers

  • Large amount of information available: the internet, mobile telephones, broadband connections, e-books, spam, e-mail and other communication media et cetera. (Thus, information overload is strongly enabled by technological advances.)
  • High rate of change: adding and adjusting information is easier than ever, resulting in even more loss of control for the end user.
  • Signal-to-noise-ratio: the proportion of useful information (which really fullfil your information need) in all available information diminishes.
  • Inefficient information tools: thousands of information sources, information often contradicts other information and so on, makes it very complicated for users.

Inhibitors

  • More efficient information tools: portals, price comparing websites, better search engines et cetera do have substantial value for users of information (i.e. consumers).

Paradigms

  • Information overload is a feel. It gives people the feel of loosing control.
  • Since information overload is psychological, it differs from person to person.
  • People tend to think: information is good, the more information I get, the better the decisions I take will be.
  • The overload might result in resistance to take and process even more information ([1]).
  • Much information nowadays answer questions which aren't asked yet ([1]).

Experts

Not relevant.

Timing

Started to grow exponentially after WW2; parallel to advances in information and communication technology. This trend will continue, however, there also will be advances (e.g. better search engines, specialized web portals, content managers) which will - at least partially - give back control to the users of information.

Web Resources