Increasing influence of Millennials

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Inhibitors:

• Economic downturn: less wealth and mostly youth unemployment affects the Millennial. He will be open to different kinds of addiction: drugs, obesity and technology
• Aging population: the longer Generation X stays working, the less chances the Millennials get.
• Drugs: Millennials live with no lack of wealth, drugs can hinder the Millennial to positively develop.
• Obesity: watching television on the coach with snacks hinders the Millennial to positively develop.
• Technology addiction: In Japan the phenomena of Hikikomori exists already. This phenomenon of reclusive adolescents and young adults who have chosen to withdraw from social life — often seeking extreme degrees of isolation and confinement due to various personal and social factors in their lives. These people often are obsessed with (online) (role-playing) videogames and television. They communicate over internet only.
• Workaholism from parents: family orientation is a basic trend for the Millennial, a lack of this will enable chances of addictions.

Paradigms:

The emerging Air companys' all sorts of marketing programs aimed 'Frequent Travelers' is a very good example. Nowadays, there are people who travel so much that merely gaining milage services cannot satisfy them, and they bring so much profit for the air companys that they try all means to retain this group of travelers their roylty. Some even come up with special class which provide personal services above First Class!

Experts:

Claire Raines: Connecting Generations: The Sourcebook Neil Howe, William Strauss: Millennials Rising : The Next Great Generation

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Web Resources:

Managing Millennials: http://www.generationsatwork.com/articles/millenials.htm
Wikipedia: http://en.wikipedia.org/wiki/Generation_Y
Wikipedia: http://en.wikipedia.org/wiki/Hikikomori