Future of Tablets in Education Main Page

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Bernard de Groot, CIO Sanoma Learning & Literature
Twitter http://twitter.com/batdegroot

Team Members

Chun Seok Chang
Spyridoula Drakopoulou
Margo Martinez
Ines Ranguelova
Neels Steyn

Interview Questions

Personal Role and Project Expectations
1) What is your role as a Chief Innovation Officer in the company?

2) What are your expectations from this project? How would you like to benefit from the project (for Sanoma/on a personal level)?

3) How broadly do you define education? What are your personal interests in tablets.

4) How do you think learning will be like in the future? Do you see any other innovation having an impact on the future of learning and education?

5) Reuse of content, what is the level of collaboration between the divisions of the company?

6) Which is the geographical focus that interests you?

Sanoma's Business Model
1) What is the current business model for Sanoma Learning and Literature?
2) Describe your main products (textbooks vs other learning materials)
3) Who are your customers and the market you are addressing? Revenue sources?
4) Who are your main competitors?
5) Suppliers (i.e. Who provides content?)

Sanoma's Industry
1) Is the industry driven by customers' demands and needs or is the company defining the future innovations (Apple)?

2) Do you view companies like Google and Apple's interest in media as a threat?

3) How do you see the market evolving in the short, medium and long term? What role do you see Sanoma playing in this market?

Obstacles to Adoption of Tablets for Education
1) Why tablets? Laptops and PCs were very slow in penetrating schools. Do you view tablets as a different case?

2) Laptops and PCs revolutionized the learning experience. Do you see tablets as an extension of this trend?

3) What are the practical obstacles to adoption of Tablets in Education

4) Do you see the tablets taking off? Under which conditions and when?

5) (optional) Is there a security protocol? How constraining is it?

Research Questions

Which are the main transformations that the educational system has gone through so far?
What are the benefits from using tablets?
What is the total government spending for education? How much does it vary in the developping and developped world?
Which are the main publishing companies worldwide?
How much power do these companies exercise compared to the other parties involved in the supply chain?
PCs and laptops at schools. How have the penetration rates evolved through time?
Primary, secondary and tertiary education: which are the challenges that each category carry?
Which is the cost structure of schools?

Driving Forces