Future of Google

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Company Profile

Google Inc. is a U.S. public corporation, first incorporated as a privately held corporation in September, 1998, that designs and manages the Internet Google search engine. A company that started out in a garage, quickly started out conquering the world with its comprehensive and innovative way of thinking.

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Homepage

Group Profile

Remigius Barendse
Matt Stolwijk
Ning Xu
Asli Cavusoglu
Paul Nguyen

Group Resources

Research Questions

  • What is Google’s core business?

The core business of Google is in the ‘online service field’ and provides a freely accessible online search service. It allows users to search through all public available web pages by the use of keywords. The search results are shown in a list which is clickable and redirects the user to the specific web page.

  • What are Google' s additional businesses?

The core business of Google expanded a lot over the last few years. Probably the most well known addition to Google are the ‘Google Ads. Google Ad-sense offers a contextual advertising solution to web publishers consisting of text-based Google AdWords ads that are relevant to site content pages.
Google introduced the google toolbar, the email service ‘G-mail’, a translation service for web pages, launched a ‘news’ web page and is developing ‘Froogle’ which is a web-shop version of Google.

  • How many hits does Google generate a day?

Based on the Alexa rankings of the top ten most visited websites, Google is at this moment in time in third place. It is the most frequently used search engine and has around 300 million hits a day!
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  • Where are they operating in the world?


  • How did the idea for Google came up?
  • How did Google start with financing?
  • How does Google gain revenue?
  • How does Google handles privacy issues?
  • Is Google a stable company at the moment?
  • What is Google's financial situation?
  • What new technology has been developed by Google?
  • Was Google involved in any take overs?

Driving Forces