Future of Google
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Research Questions
1.Industry
- How did the idea for Google come up?
- Is Google a stabile company at the moment?
- What is Google’s core business?
- What are Google' s additional businesses?
- Is Google dependent on other companies and/or partnerships?
- Is Google a centralized or decentralized company?
- Why is Google involved in so many ‘market segments’?
- How is the working environment within Google?
- Who are Google' s competitors (Core Business and General)?
- What are the sizes of Google' s competitors (Current)?
- What are the strongly related businesses with Google where they are NOT active in yet?
- How many employees does Google have?
- What is Google' s business strategy?
- What is Google's business model?
2.Society
3.Technology
- How many hits does Google generate a day?
- Where are they operating in the world?
- What new technology has been developed by Google?
4.Politics
5.Finance
- How did Google start with finance?
- What is Google's financial situation?
- Was Google involved in any take overs?
- How does Google gain revenue?
Driving Forces
1.Political Driving Forces
2.Technological Driving Forces
- Google's technological innovation and R&D
- Storage capacity and sheer processing power
- Open source technology behind Google's power
- Getting the best knowledge workers
- Online Video Delivery
- Microchip controls the boundaries of the internet
- Wireless Internet everywhere
3.Economical Driving Forces
- Information on its own is not enough anymore
- Market Research - Understanding the future customer
- Cost of Computer Resources
- Advertisement
- Law
Scenario Analysis
- Introduction
- Scenario 1: In search for Information dominance (Circa 2008)
- Scenario 2: Google suffers from law restrictions and privacy issues
- Scenario 3: Google becomes leader in online sales services
- Scenario 4: Google's Dominance over all Media (Circa 2012)
System Map
The draft version of our Google sytem map is based on our Day 1 on class discussion and quite unreadable. We made some links between all the driving forces and explain the meaning of them.
The final version includes all the major driving foreces and the basic two relations of inhibitor and enabler are marked by different colors of the links. We can see, from this map, 4 possible developing directions that Google will probably move to, which help us envisage the 4 possible scenarios in our analysis part.
