Future of Google

Google

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Driving Forces

1.Political Driving Forces

• Google's adaption to the Great Firewall of China

2.Technological Driving Forces

• Google's technological innovation and R&D
• Storage capacity and sheer processing power
• Open source technology behind Google's power
• Getting the best knowledge workers
• Online Video Delivery
• Microchip controls the boundaries of the internet
• Wireless Internet everywhere

3.Economical Driving Forces

• Information on its own is not enough anymore
• Market Research - Understanding the future customer
• Cost of Computer Resources
• Advertisement
• Law

Scenario Analysis

• Introduction
• Scenario 1: In search for Information dominance (Circa 2008)
• Scenario 2: Google suffers from law restrictions and privacy issues
• Scenario 3: Google becomes leader in online sales services
• Scenario 4: Google's Dominance over all Media (Circa 2012)

System Map

The draft version of our Google sytem map is based on our Day 1 on class discussion and quite unreadable. We made some links between all the driving forces and explain the meaning of them.

The final version includes all the major driving foreces and the basic two relations of inhibitor and enabler are marked by different colors of the links. We can see, from this map, 4 possible developing directions that Google will probably move to, which help us envisage the 4 possible scenarios in our analysis part.

System Map for the Future of Google: Draft Version

System Map for the Future of Google: Final Version

References

Corporate Information

• Corporate Information
  

Wikipedia & Answers.com

• Google on Wikipedia
  
• Google on Answers.com
  

Articles

• Fast Company on Google's growth
  
• Google's Ten Things by Peter Oliver
  
• ex-Googlers on developments in search
  
• CNN Article on Google
  
• 4 scenarios on google's future CNNMoney google scenario analysis -Daniel