Chinese people's increasing leisure time

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Here is a template to upload driving forces.

Description:

Since 1st May 1995, Chinese government started double-holiday weekends. Then in 1999, Chinese government started 7-day holiday for Labor Day, National Day and Spring Festival. People now enjoy more holidays than they did a few years ago. So they got a lot of leisure time to do some entertainment and relaxation. Internet provides them a good platform. With the wide band Internet people can watch movie online, play online games or chat with friends far away form them.

Enablers:

  • Abundant holidays
  • Wide band Internet access
  • Variety of online entertainment

Inhibitors:

  • Some people haven’t realized the benefits from Internet
  • Some people are quite busy with other business on holidays

Paradigms:

  • More and more people choose to spend their holidays on playing online games
  • Many people do shopping online instead of going to shopping mall

Experts:

Timing:

On 1st May 1995, Chinese government started double holiday weekends
In 1999, Chinese government started 7-day holiday on Labor Day, National Day and Spring Festival

Web Resources: