Business in Society

Description:

In the 21st century the essence of business will solely based on doing business anymore. As businesses expand their global reach, as environmental footprints are everywhere around us from economical demands and the emergence of truly giant global corporations, is resulting in an increasing level of societal suspicion about big business. Furthermore, as the Western economy is shifted towards a knowledge based economy it mainly consists of knowledge workers whom personal aims and motivations are different as during the 20th century. Therefore, businesses and how they do business has to move beyond creating shareholder value.

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Web Resources:

The Economist Survey: Corporate Social Social Responsibility http://www.economist.com/surveys/displayStory.cfm?story_id=3555212