Will internet television make normal television obsolete?

Mobile Television business, known as the most influential business in 3G era, is to watch TV with handset that supports video function. Mobile TV business, initiated in 2004 when the public's consumption of mobile value added service became increasing rational. In addition, barriers concerning contents, terminal, technique, standard charge and user, limited the development of handset business. As a result, mobile TV won't develop so well as CRBT (Colorful Ring Back Tone) by absorbing the curiosity of the public with its novelty. Currently, the business is still in the preparation period.

Compared to the traditional TV business, the largest advantages of the mobile TV business lie in its mobility and interactivity. In addition, compared to the other value-added business, it is good at the multimedia integration and live content. Therefore, only through developing the services can bring the special value will attract a large number of the mobile users, so as to promote the business development. However it is too early to tell whether it will cast traditional TV redundant.

In an internal survey [2] almost 70% thought mobile TV won’t make much of a difference in 2008. Though AT&T is slated to introduce MediaFLO to join Verizon in the Mobile TV services market, lack of devices and better pricing models will hinder wide adoption in 2008. However, downloadable video and VOD content will experience significant growth.

Sources:
1)http://www.electronics.ca/reports/mobile_tv/industry_report.html
2)http://www.chetansharma.com/blog/category/unified-messaging/

Go back to Next_generation_mobile_devices_2015