5 Reasons Why Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding channel of marketing that many companies have only just begun taking advantage of in the last couple of years, yet it's very important to leverage particularly if you're investing funds into search engine optimization. Creating and managing social media accounts is extremely crucial to support SEO efforts, although the benefits may not be immediately obvious. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for زيادة استماعات ساوند كلاود ranking. A social engagement happens the time when people share, like, comment or share a tweet about content. The more the number of social interactions that a piece content gets, the greater social signals it will bring to your site. Search engines measure these signals from social media, and use them as an indicator of quality when ranking the content. This allows search engines to determine what people find most useful and also what they consider to be top-quality. If a piece of content has a high amount of engagement on social media it will be immediately identified.

2) Link Building
It's been a long time when you could go out and ask for hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to build links the old fashioned way - create high quality content that is worthy of linking. How do you reach out to websites which are willing to hyperlink to your site, if you ask them directly, which would be thought to be "unnatural"? Social media is the answer. Social media allows you to post your content and share it with interested audiences who might be willing to link to your content, should it be worth linking to. These users will then share your content with others and increase your reach.

3) The amplifying of content
You can create all the high quality content you want however, it will not get significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your content but it's only going to reach those in your list of marketing contacts. You can also reach new audiences via social media. If you post your content to your followers, they will spread it to their own followings in the event that they find it helpful. These people will then also share it with their friends to increase your reach. In return, you will gain a lot of relevant traffic, inbound links, branding awareness and social signals All of these are used by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can tell search engines many things about the quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Apart from boosting the quality of your content, social media also helps increase brand recognition. This is what Google calls a co-citation. Building these co-citations through social media can boost Google's trust in your company website , and will also help with branded search queries.

5) Social Indexing
Since search engines index social media profiles and display them in search results pages. This enables your brand زيادة استماعات ساوند كلاود to show up in search results for your branded search queries on more than just your company website. This is even more effective. Individual tweets from Twitter were once searchable and were displayed in search results. This allowed your website to rank higher on search. The program was only temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.