Five Reasons Why Social Media Is Essential For SEO

What do social media have to in relation to SEO? At MWI we hear this a lot from potential and current clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun to take advantage of over the last few years, however it's very important to leverage when you're investing efforts in SEO. While the benefits of using social media might not be immediately apparent, they are vital for SEO help. Here are five reasons social media is important for زيادة مشاهدات اليوتيوب SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. A social engagement happens when people like, comment or share tweets about an article. Content that has the highest number of social engagements will show higher social signals. Search engines evaluate the social signals they receive, and then use them as a quality factor when ranking content. This is a way for search engines to determine the most popular content and what their algorithms consider as high-quality. If the content you're looking at receives lots of engagement on social media it will be immediately identified.

2.) Link Building
It's long gone from the time that you could make a request for links from other websites. In the wake of Google's Panda and Penguin algorithms SEOs must build links the traditional way and create content of high-quality that is linked-worthy. How do you get in touch with sites that would be willing to link to your site if they are not directly approached as an "unnatural" link building practice? Social media can help. Social media lets you share your content with appropriate audiences that are willing to link to it if it is worth linking to. They will also connect your content to their network which increases the power of your content.

3.) Content amplification
It doesn't matter how good the content you publish, it's unlikely to gain traction until you amplify it. Email marketing is great method to boost the content you create, but it won't get to those on your marketing list. The possibility of reaching new audiences is through social media. When you share your content, your followers will be able to share it with their followers should they find it valuable. Then those people will also share it with their friends which will increase the reach of your content. In addition, you'll gain relevant traffic and inbound links social signals, inbound linking, and brand awareness and are used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Alongside boosting your content, social media also helps create brand awareness. Google calls this co-citation. These co-citations can be developed by using social media to boost Google's credibility and aid in branded searches.

5) Social Indexing
Since search engines index social media profiles, they are now showing on search results pages. This lets your company's brand be listed in search results on specific queries that aren't limited to your company website. This gets better. Individual Tweets from Twitter were once indexed and shown in search results, too - enabling another way to ensure your content's ranking in the search results. The service was temporary for a few months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.