5 Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. While social media has been an increasing marketing channel over the last few years, many companies have not yet started to make use of it. This is particularly important to consider if you're planning to invest in SEO. The creation and management of social media accounts is extremely crucial to support SEO efforts, although the benefits are not immediately apparent. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. A social engagement is when users like, share or share a tweet about content. A piece of content that has more social engagements will have more social signals. Social signals are utilized by search engines to rank content. It's a way of evaluating what content people find useful in comparison to what their algorithm determines to be of high quality. If something has a high amount of social shares, it can be instantly classified.

2) Link Building
It's long gone from the period when you could just go out and ask for links from other websites. With the advent of Google's Panda and Penguin algorithms SEOs must build links using the old-fashioned method by creating high-quality content that is worthy of linking. What is the best way to reach websites which are willing to hyperlink to your content, when asking them directly would be considered "unnatural"? Social media is the answer. Social media can help you place your content in front of people who are interested and could be influenced to link to it if it's worth linking to. They will also promote your content to others and increase your reach.

3) Content amplification
No matter how top-quality your content is, it won't achieve much success until you amplify it. Email marketing is an excellent way to increase the reach of your the content, but it'll only reach people within your database of marketing. The possibility of reaching new audiences is via social media. If you send your content out to your followers, they'll share it with their own followers If they are satisfied with the content. This will cause them to share it with their following, further increasing your reach. In return, you will gain many relevant visitors such as inbound links, social signals and brand awareness These are all utilized by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it must be in their ranking algorithms. Aside from amplifying your content social media also aids in create brand awareness. This is what Google calls a co-citation. Building these co-citations using social media can help increase the trust Google has in your website as well as helping by using branded search terms.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now and this means that they appear in search result pages. This allows your brand to show up in search results for شراء متابعين تويتر specific queries that aren't limited to your company website. It's even better. Tweets on their own from Twitter were once indexed and displayed in the search results. This allowed your content to be ranked higher in search. It was temporary, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, شراء متابعين تويتر so it's important to leverage it for getting your content ranked.