5 Reasons Why Social Media Is Crucial For SEO

What exactly does social media have to do with SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been an increasing marketing channel in recent years, the majority of businesses have yet to make use of the potential of it. This is especially true for companies that are investing in SEO. Setting up and managing social media accounts is important for supporting SEO initiatives, but the benefits may not be immediately obvious. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some period of time. A social engagement happens when people comment, like, share, or tweet about content. The more the number of social interactions that a piece content is able to get, the more social signals you send to your site. Search engines evaluate these social signals, and consider it a quality factor when ranking content. This allows search engines to determine the content that people are most interested in and what algorithm they believe to be good quality. Content can be instantly indexed whenever it's attracting a significant amount of social engagement.

2) Link Building
It's been a long moment when you could simply make a request for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to link build the old-fashioned way: write quality content that is relevant. What is the best way to reach websites that will link to your content, if asking them directly would be thought to be "unnatural"? Social media is your solution. Social media lets you expose your content to of the right people, who could be influenced to link to it in the event that it is worthy of linking to. They will also share your content with others increasing your influence.

3.) Content Amplification
No matter how top-quality the content you publish, it's not going to get much traction until you amplify it. Sure, email marketing can be an excellent method to amplify content, but it'll only reach those in your database of marketing. Social media allows you to reach new audiences with your content. If you share your content, your following will connect with their friends when they are satisfied with the content. These people will then spread the word to their networks and increase your reach. Additionally, you will gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness These can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines can use brand image and recognition to judge the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Social media aids in building brand recognition and boosts the visibility of your content. Google refers to this as co-citation. Co-citations can be created by using social media to boost Google's trust as well as aid with branded searches.

5.) Social Indexing
Since search engines are able to index social media sites which means they show as search results. This allows your brand to appear in search results for search queries that are branded and not exclusive to your site. It's even more effective. Individual Tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity to get your content noticed in the search results. It was only temporary for a few months, until Google decided to cease using the service, and شراء متابعين تويتر it's still in place. Google will once again show tweets in search results, شراء متابعين تويتر (socialwb.com) so it's important to leverage it for getting your content ranked.