5 Reasons Why Social Media Is Crucial For SEO

What do social media have to in relation to SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only started taking advantage of in the last couple of years, yet it's crucial to make use of when you're investing efforts in SEO. While the benefits of using social media may not be immediately obvious, they are crucial to SEO support. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major موقع تزويد مشاهدات search engines are using online dialogue in their algorithm for ranking for a long time. If people tweet, share, like, comment or share an article, this is called a social engagement. Content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to determine what people find most useful and what their algorithm deems good quality. Content can also be indexed instantly in the event that it's receiving lots of social interactions.

2.) Link Building
It's long gone of soliciting websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. How do you reach out to websites that are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is your answer. Social media can help you expose your content to of the right people, who could be in a position to influence them to link to your content when it's worthy of linking to. Those people will also be able to share your content with their network and increase the reach of your content.

3.) Content amplification
It doesn't matter how high-quality your content is, it's not going to get much traction until you amplify it. Email marketing can be an effective method to increase the reach of your content but it will only reach people in your list of marketing contacts. You can reach new audiences via social media. If you share your content, your following will also be able to share it with their followers when they are satisfied with the content. These people will then be able to share it with their followers and increase your reach. In return, you earn many relevant visitors including inbound links, branding awareness and social signals All of which are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can tell search engines many things about the quality of your site and how much it should be trusted in its ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. This is what Google calls co-citation. Co-citations can be created via social media in order to increase Google's trust and assist with search results that are branded.

5.) Social Indexing
Since the search engines index social media sites and display them in search results pages. This allows your business to show up in search results for branded queries that are not restricted to your website. But there's more than that. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This enabled your content to be ranked higher in search. That was only temporary for a couple of months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.