5 Reasons Why Social Media Is Essential For SEO

What the heck does social media have to do with SEO? At MWI, we get lots of questions from our potential and current clients. Social media is rapidly expanding channel of marketing that many companies have only started taking advantage of in the past couple of years, yet it's vital to take advantage of it in particular if you're putting funds into search engine optimization. While the benefits of social media may not be immediately apparent, they are essential for SEO help. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. If people tweet, share, like or comment on the content they like it is referred to as a social engagement. The more social interactions a piece of content receives, the more social signals you build to your site. Search engines evaluate these social signals and use them as an index of quality when ranking content. This is a way for search engines to identify the most popular content and what algorithm they believe to be high-quality. If an article receives lots of engagement on social media It can be quickly indexed.

2.) Link Building
There are no more days of soliciting websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to link build the old-fashioned way: write high-quality content that is relevant. But how do you reach websites that are willing to link to your website if they are not directly approached as an "unnatural" link building practice? Social media can help. Social media allows you to publish your content to people who are willing to link to your content, when it's worthy of linking to. People who promote your content to their network and increase the reach of your content.

3) Content Amplification
You could create any top-quality content you like, but it won't gain much traction without amplification. Email marketing is an excellent method of amplifying content but it will only be able to reach the people on your list of marketing contacts. Social media allows you to increase the reach of your content. If you post your content to your followers, they will be sure to share it with their own followings in the event that they find it helpful. These people will then spread the word to their networks, further increasing your reach. In return, you will gain lots of relevant traffic and inbound links, as well as social signals , and brand awareness - all of which are used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines many things about the quality of your site's content and the extent to which it can be respected in their ranking algorithms. Social media can help build an image for your business and also boosts your content. Google calls this co-citation. Making these co-citations with social media can help increase Google's trust in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing in search results pages. This lets your company's brand be listed in search results on branded queries that are not exclusive to your site. But it gets even better than that. Tweets on their own from Twitter could be indexed and شراء ساعات مشاهدة يوتيوب (from the socialwb.com blog) included in the search results. This allowed your site to be ranked higher in the results of a search. It was only for a short time, however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.