Five Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a fast growing channel for marketing that most businesses have only begun taking advantage of in the last couple of years, yet it's vital to take advantage of it when you're investing resources in search engine optimization. Setting up and managing social media accounts is extremely important to assist in SEO efforts, although the benefits of social media aren't always obvious. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time. Social engagement occurs the time when people share, alexa ترتيب المواقع like, comment, share, or tweet about a piece of content. A piece of content with more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. It's a way of evaluating what content people find useful over what their automated algorithm decides is of high quality. Content can be immediately indexed in the event that it's receiving lots of social engagement.

2.) Link Building
It's long gone from the moment when you could simply solicit links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild using the old method: make quality content that is relevant. How do you reach out to websites who are willing to link to your site, if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media lets you post your content and share it with people who are willing to share it with others, when it's worthy of linking to. People who promote your content to their network and increase the reach of your content.

3.) Content amplification
You can write all the high quality content you want but it's not going to gain much traction without amplification. Sure, email marketing is an excellent method to amplify content, alexa ترتيب المواقع but it can only reach those in your database of marketing. You can also reach new audiences via social media. If you send your content out to your followers, they'll share it with their own followings in the event that they find it helpful. The people who share it will recommend your content to their followers, thereby increasing your reach. In return, you gain many relevant visitors, inbound links, social signals and brand awareness These are all utilized by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google calls co-citation. Making these co-citations with social media can boost Google's trust and confidence in your website , and will also help by using branded search terms.

5) Social Indexing
Since search engines are able to index social media accounts which means they show up in search results pages. This allows your company to show up in search results for branded search queries that are not limited to only your website. But there's more than that. Individual tweets from Twitter were once indexed and shown in search results as well which gave another means for your website to be ranked in the search results. The service was temporary for a few months until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.