5 Reasons Why Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has been an increasing marketing channel over the last few years, many companies have not yet started to make use of the potential of it. This is especially important to consider if you're planning to invest in SEO. While the benefits of social media might not be immediately obvious, they are essential for SEO aid. Of the many reasons to think about social media as part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and شراء ساعات مشاهدة يوتيوب other major search engines have been using online dialogue as part of their ranking algorithms for some years now. When people tweet, شراء ساعات مشاهدة يوتيوب like or comment on the content This is referred to as social engagement. Content that has more social engagements will have more social signals. Search engines measure these signals from social media, and use it as an index of quality when ranking the content. This is a method for search engines to determine what people find most useful and also what they consider to be high-quality. A piece of content could also be indexed instantly if it's receiving a lot of engagement on social media.

2) Link Building
It's past the time when you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to link build the traditional way: create high-quality content that is relevant. How do you reach websites that are willing to link to your website, even if the request is thought to be "unnatural"? Social media is the solution. Social media allows you to post your content and share it with relevant audiences who may be willing to share it with others, when it's worthy of linking to. These users will then promote your content to others and increase your reach.

3) Content Amplification
You can make all the high quality content you want however it will not gain significant traction without the aid of amplification. Email marketing can be a great way of amplifying content but it's only going to reach people in your marketing list. Social media can help you connect with new audiences through your content. Once you share your content, your followers will share it with their following should they find it valuable. These people will then recommend your content to their followers, which will increase your reach. In return, you will gain an abundance of relevant traffic, inbound links, branding awareness and social signals All of these are utilized by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can inform search engines an awful lot about the overall quality of your website as well as how much it should be believed to be in its ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google refers to this as co-citation. These co-citations are built through social media to improve Google's credibility and aid in branded searches.

5) Social Indexing
Since the search engines index social media accounts which means they show up in search results pages. This allows your business to appear in search results for branded queries that are not exclusive to your site. It's more than that. Individual tweets from Twitter were initially indexed and included in search results as well providing another method to get your content noticed in search. The service was temporary for a couple of months, until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.