5 Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a rapidly growing marketing channel that most companies have only started making use of in the past few years, but it's essential to utilize it when you're investing funds into SEO. While the advantages of social media may not be immediately apparent, they're vital for زيادة مشاهدات اليوتيوب SEO support. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long time now. Social engagements occur the time when people share, like, comment on, share or tweet about content. The more social engagements a piece of content receives, the more social signals you can build for your website. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to decide what content people consider to be most valuable and what their algorithm deems good quality. If a piece of content receives lots of engagement on social media it will be immediately indexed.

2.) Link Building
Long gone are the days of soliciting websites to link to your site. With the advent of Google's Panda and Penguin algorithm SEOs have to create links in using the old-fashioned method by creating high-quality content that is linked-worthy. How do you reach out to websites who are willing to link to your site, if you ask them directly, which would be thought to be "unnatural"? Social media is the solution. Social media lets you post your content and share it with people who are willing to link to it when it's worthy of linking to. These people may also promote your content to their network which will increase the impact of your content.

3.) Content amplification
It doesn't matter how good the content you publish, it's unlikely to be popular without amplification. Email marketing can be an effective method to increase the reach of your content , زيادة مشاهدات اليوتيوب but it can only reach those in your list of marketing contacts. Social media lets you expand your reach with your content. If you share your content with your followers, they will share it with their own followers in the event that they find it helpful. This will allow them to recommend your content to their followers, which will increase your reach. In return, you gain lots of relevant traffic such as inbound links, social signals and brand awareness - all of which are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand image and recognition can inform search engines much about the credibility of your website as well as the degree to which it should be trusted in its ranking algorithms. In addition to boosting your content social media can also help create brand awareness. This is what Google refers to as a co-citation. Building these co-citations using social media can help increase Google's trust and confidence in your website as well as helping with branded search queries.

5) Social Indexing
Search engines have been indexing social media sites since a while and this means that they appear in search result pages. This allows your company to show up in search results that include branded search queries , which is more than the site of your business. It's even more effective. Individual tweets from Twitter were once indexed and were displayed in search results. This allowed your content to be ranked higher in the results of a search. The program was only temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.