Five Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? MWI receives this kind of information frequently from clients who are prospective or current. Social media is an incredibly expanding marketing channel that many companies have only started taking advantage of in the past few years. However, it's vital to take advantage of it in particular if you're putting efforts in SEO. Setting up and managing social media accounts are crucial to support SEO efforts, though the benefits are not immediately obvious. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long years now. Social engagement occurs the time when people share, like, comment or share tweets about an article. The more social interactions a piece of content receives, the more social signals you send to your site. These social signals are used by search engines to rank the content. It's a way to measure the quality of content that people are able to use over what their algorithm decides is of good quality. If an article has a high amount of social shares it will be immediately identified.

2) Link Building
It is long past the period when you could just make a request for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild using the old method: make quality content that is relevant. How do you reach websites that are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is the way to go. Social media lets you place your content in front of people who are interested and could be convinced to link to it if it's worth linking to. People who be able to share your content with their networks, further increasing the influence of your content.

3) The amplifying of content
You can create all the high quality content you want however, it will not get any traction without amplifying it. Sure, email marketing is an effective way to boost content, but it will only reach people within your database of marketing. It is possible to reach new audiences through social media. If you publish your content to your followers, they will share it with their own followings if they find it helpful. Then those people will be able to share it with their followers and زيادة مشاهدات اليوتيوب increase your reach. You will also gain relevant traffic, inbound linking social signals, as well as brand awareness and can be used by search engines for content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your website and how much it should be respected in their ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. Google calls this co-citation. The creation of these co-citations via social media can boost Google's trust in your company website as well as helping by using branded search terms.

5.) Social Indexing
Since search engines are able to index social media websites and display them as search results. This allows your business to be displayed on search results when you type in branded search queries , which is more than only your website. However, it's even more than that. Individual tweets on Twitter were once indexed and shown in search results as well which gave another means for your content to rank in the search results. It was only for a short time, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.